Vivo Energy Uganda has rewarded customers who participated in its "Unleash the Power" campaign with electronic gadgets and all-expenses-paid holidays to Cape Town, South Africa. The company, which markets and distributes Shell-branded fuels and lubricants in Uganda, handed over prizes to winners during a ceremony held at Shell Lugogo service station on Friday, October 30. A total of 18 customers received electronic prizes, while eight grand prize winners earned all-expenses-paid trips to Cape Town.
The campaign, which started in October last year, has rewarded a total of 80 winners. The campaign was designed to encourage motorists to use premium Shell fuels and lubricants while raising awareness about the role of quality products in engine protection, vehicle performance and driving experience. Customers who serviced their vehicles using Shell Helix Ultra or purchased Shell V-Power fuel were eligible to enter the promotion for a chance to win various prizes.
Among the winners is Abas Mpiima, a Shell Kigobe customer and employee of the National Council for Higher Education (NCHE). Mpiima said he was surprised to receive a call informing him that he had won a trip to South Africa. He had submitted his promotional coupon about four times before receiving the winning notification three days later. Mpiima expressed his excitement and gratitude to Shell for this opportunity.
Speaking at the prize handover, Alinafe Mkavea, chief commercial officer of Vivo Energy Uganda, thanked customers for participating in the campaign and continuing to trust the Shell brand. She said the promotion was intended to demonstrate that choosing premium fuels and lubricants goes beyond purchasing fuel or servicing a vehicle, but also involves making decisions that support engine protection and performance.
The campaign allowed customers to enter the promotion by servicing their vehicles using Shell Helix Ultra or purchasing Shell V-Power fuel. Shell Helix Ultra is a premium fully synthetic lubricant powered by PurePlus Technology and designed to help protect engines against wear and maintain performance. Shell V-Power, meanwhile, is formulated to help clean and protect critical engine components against deposits that can affect performance.
Mkavea said the response demonstrated the company’s ability to engage customers through product education and rewarding experiences. She added that the initiative was part of Vivo Energy Uganda’s broader commitment to delivering value to motorists through quality products, technical expertise and customer-focused activities. Vivo Energy Uganda thanked customers, service station operators, mechanics, partners and employees who contributed to the campaign's success.
Vivo Energy Uganda reaffirmed its commitment to providing quality Shell products and customer engagement initiatives in Uganda. The company said the two products, Shell Helix Ultra and Shell V-Power, offer complementary benefits by supporting engine protection and helping motorists maintain vehicle performance. The "Unleash the Power" campaign has been successful in encouraging motorists to use premium Shell fuels and lubricants.
Key points
- Vivo Energy Uganda rewards 80 customers with prizes, including all-expenses-paid holidays to Cape Town, South Africa.
- The campaign aims to promote the use of premium Shell fuels and lubricants, and raise awareness about engine protection and vehicle performance.
- Vivo Energy Uganda reaffirms its commitment to delivering value to motorists through quality products and customer engagement initiatives.
