A growing trend in Egypt is seeing whole grain food options become increasingly popular, with many restaurants and bakeries now offering such products in response to customer demand. This shift is noticeable in the menus of various establishments, with a notable example being a well-known pizzeria in Mansoura. The pizzeria has introduced a section dedicated to whole grain products and expanded its offerings to include a variety of salads.

According to Mohamed Rami, manager of the pizzeria, the decision to diversify their menu was driven by the varied needs of their customers. He noted that many customers are now looking for healthier options and are willing to pay a premium for them. As a result, the pizzeria has seen an increase in demand for whole grain products, which has led to an expansion of their offerings in this area.

The trend is not limited to restaurants, with bakeries also reporting an increase in demand for whole grain products. At a bakery in the Sayeda Zainab area, the head baker, Abboud, noted that there has been a significant increase in demand for whole grain bread and pastries. He attributed this to customers becoming more health-conscious and seeking out products that are perceived as being healthier.

According to Dr. Fady Hashmet, a nutritionist, the perception of whole grain products as being "healthy" is largely due to their impact on blood sugar levels and satiety. He explained that while the calorie content of whole grain products is similar to that of white flour products, the former have a lower glycemic index, which means they do not cause a spike in blood sugar levels.

Dr. Hashmet also noted that whole grain products tend to have a higher fiber content, which contributes to feelings of fullness and satisfaction. This, in turn, can lead to a reduction in overall calorie intake and a range of other health benefits. As a result, many people are now opting for whole grain products as a healthier alternative to traditional white flour products.

The growing demand for whole grain products has also led to an increase in the number of bakeries and restaurants offering such products. Many establishments are now recognizing the importance of catering to customers with specific dietary needs and preferences, and are adapting their menus accordingly.

As the trend towards healthier eating continues to gain momentum in Egypt, it is likely that whole grain products will become an increasingly prominent feature of the country's food landscape. With many restaurants and bakeries now offering whole grain options, customers have a wider range of choices than ever before, and can make informed decisions about the food they eat.

Key points

  • Whole grain products are becoming increasingly popular in Egypt, driven by growing demand for healthier food options.
  • The trend is driven by customers seeking out products that are perceived as being healthier, with many willing to pay a premium for whole grain products.
  • Whole grain products have a range of health benefits, including a lower glycemic index and higher fiber content.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.