The Communications Authority of Kenya (CA) has issued a directive requiring mobile operators to temporarily suspend opt-in and opt-out requirements for government-authorised bulk SMS messages. This exemption applies to the National Early Warning System simulation and to all El Niño preparedness and response messages. The directive was issued to ensure timely dissemination of critical information to the public during the El Niño preparedness and response efforts.
The exemption applies to Safaricom, Airtel, Telkom, and Jamii Telecommunications, which are required to deliver approved emergency SMS to every active subscriber. This means that the messages will be delivered regardless of Do-Not-Disturb settings, promotional preferences, or prior opt-out choices. The CA has also instructed operators to prioritise the delivery of these alerts and provide technical support for both the simulation and any real-time emergency response.
The emergency SMS messages will be sent via designated government platforms, notably short code 1590, ensuring a single, recognised channel for public safety communications. This measure aims to provide a unified and reliable source of information for the public during emergencies. By using a single channel, the government can ensure that critical information reaches the public quickly and efficiently.
The CA has justified the directive as a public-interest measure, citing constitutional provisions and the Access to Information Act, 2016. These provisions empower the state to disseminate information vital to life, property, and national security. The authority's decision is aimed at ensuring that the public receives critical information during emergencies, which can help prevent loss of life and property.
The directive requires mobile operators to implement the technical and operational changes immediately and report back on their compliance status. This is in line with their licensing obligations to cooperate with government agencies during crises. The CA's move is expected to enhance the country's emergency response systems and ensure that the public receives timely and critical information during emergencies.
The National Early Warning System simulation was scheduled for October 2, 2026, and the exemption will remain in place for all El Niño preparedness and response messages. This includes test runs, early-warning advisories, and emergency alerts. By exempting these messages from opt-in and opt-out requirements, the CA aims to ensure that the public receives critical information in a timely manner.
The CA's decision is a significant step towards enhancing Kenya's disaster preparedness and response systems. By leveraging mobile technology, the government can quickly disseminate critical information to the public, helping to prevent loss of life and property during emergencies. The move is also expected to promote public safety and awareness during the El Niño season.
Key points
- The Communications Authority of Kenya has ordered mobile operators to bypass opt-in and opt-out rules for government-approved emergency SMS during El Niño preparedness and warning-system simulation.
- The exemption applies to Safaricom, Airtel, Telkom, and Jamii Telecommunications, which must deliver approved emergency SMS to every active subscriber.
- The directive aims to ensure timely dissemination of critical information to the public during the El Niño preparedness and response efforts.
