Hima Cement has announced a two-year sponsorship deal with Impis Rugby Club, committing Shs 250 million to support the Makerere-based team. The partnership, unveiled at Impis' home ground, the Graveyard, will see the club renamed Hima Impis. This significant investment is expected to boost the team's performance and development. The deal comes after Impis' successful return to Uganda's top-flight rugby competition, where they recorded notable victories over established sides such as Heathens and Kobs.
The sponsorship deal provides Shs 150 million in direct financial support, while the remaining Shs 100 million will be allocated towards infrastructure improvements, including the renovation of the club's pavilion and media activations. Philemon Mubiru, the Hima Cement head of marketing, attributed the company's decision to sponsor Impis to its strong following and potential for further growth. Mubiru emphasized Hima Cement's commitment to supporting Ugandan sports, particularly Impis, due to its vibrant fan base.
Phillip Katumba, the Impis vice patron, described the deal as a significant boost for one of Uganda's oldest rugby clubs. He highlighted Impis' large, diverse, and passionate fan base, consisting of current Makerere University students, alumni, former players, and many others across the region. Katumba believes the partnership will strengthen the club both on and off the field, creating an environment where rugby can thrive.
Katumba also emphasized that the sponsorship serves as motivation for the players, recognizing their hard work and dedication. He noted that the backing proves that rugby is not just a game but a force that unites, uplifts, and builds character. The partnership is expected to have a positive impact on the team, fostering a culture of discipline, teamwork, resilience, and collaboration.
Peter Odong, the Uganda Rugby Union secretary general, welcomed the partnership, saying it comes at a time when Impis are showing renewed progress. He highlighted the club's rich history and its importance as a development pathway for nurturing talent. Odong believes Hima Cement's involvement is a vote of confidence in the club's leadership and technical team.
Odong pledged Uganda Rugby's support for the partnership and urged more companies to invest in the sport. He emphasized that the development sends a message to the corporate world that rugby is open for business, growing, and in need of more partners. The sponsorship deal is expected to have a positive impact on the growth of rugby in Uganda.
The partnership between Hima Cement and Impis Rugby Club is a significant milestone for Ugandan sports. With Hima Cement's support, Impis is poised to achieve great things, both on and off the field. The deal demonstrates the company's commitment to supporting Ugandan sports and its confidence in Impis' potential for growth and success.
Key points
- Hima Cement commits Shs 250 million to Impis Rugby Club in a two-year sponsorship deal.
- The partnership includes Shs 150 million in direct financial support and Shs 100 million for infrastructure improvements.
- The sponsorship deal is expected to have a positive impact on the growth of rugby in Uganda.
