The French ambassador to Tunisia released data on the occasion of World Tourism Day, highlighting that 1.134.400 French tourists visited Tunisia in 2025. This makes France the leading European country in terms of foreign visitors to Tunisia. The data was released through a series of publications on the French embassy's page.
The presence of French tourists in Tunisia is significant, but what's equally notable is the economic weight of French companies in the Tunisian tourism sector. According to the French embassy, these companies are the largest foreign investors and employers in the tourism sector in Tunisia.
The investments made by French companies in Tunisia's tourism sector amount to 628 million dinars. These investments have led to the creation of over 4,500 jobs, accounting for approximately 22% of the total jobs created through foreign direct investments. This demonstrates the substantial impact of French companies on the Tunisian economy.
The cooperation between France and Tunisia extends beyond tourism and investment. The two countries also collaborate on training and skills development in the tourism industry. The French Development Agency and the French Institute in Tunisia support initiatives aimed at enhancing skills and promoting employment opportunities for young people in the sector.
A project titled "Durable" focuses on promoting tourism-related skills and developing professional French language skills. As part of this project, 100,000 euros have been allocated to eight centers under the Tunisian Agency for Training in Tourism. This initiative aims to strengthen the skills of young Tunisians and enhance their employability in the tourism sector.
The French presence in Tunisia's tourism sector is a significant aspect of the economic cooperation between the two countries. This cooperation encompasses not only tourism and investment but also employment and training. The substantial investments made by French companies and the number of jobs created demonstrate the importance of this partnership.
The data released by the French embassy highlights the importance of the tourism sector to Tunisia's economy. With French companies playing a significant role in this sector, it is clear that the cooperation between France and Tunisia will continue to shape the country's tourism industry in the years to come.
Key points
- French tourists made up a significant proportion of foreign visitors to Tunisia in 2025, with 1.134 million visits.
- French companies invested 628 million dinars in Tunisia's tourism sector, creating over 4,500 jobs.
- France and Tunisia cooperate on training and skills development in the tourism industry, with a focus on promoting employment opportunities for young people.
