The Taoufik Hospitals Group in Tunisia has launched the fifth edition of its Octo'Bra Oses campaign, a nationwide initiative aimed at promoting women's health and breast cancer awareness. The campaign, which kicked off on October 5, 2026, features a bold and empowering slogan that encourages women to take charge of their health. The initiative includes a series of events and activities designed to educate and support women in prioritizing their well-being.
The campaign's first event, "Octobre Rose: Osez votre santé," was held on October 6, 2026, at the Clinique Hannibal. The event provided a platform for women to access information, share their experiences, and prioritize their health. Abir Allouche, project manager of the campaign, explained that the initiative aims to challenge traditional norms and encourage women to be proactive about their health. The campaign's message is centered around the idea of women "daring to be healthy."
As part of the campaign, the Taoufik Hospitals Group has organized "Matinées Roses" (Pink Mornings) events at its various clinics, including Clinique Taoufik, Clinique Ezzahra, and Clinique Hannibal. These events provide a safe and supportive environment for women to engage in activities that promote their physical and emotional well-being. The events include conferences, yoga and Pilates sessions, and music therapy, all designed to empower women to take control of their health.
The "Matinées Roses" program features a range of activities, including conferences and debates led by experts such as Professor Ghazi Jerbi. These sessions aim to educate women about the importance of early detection and screening for breast cancer. The program also includes interactive games, quizzes, and free breast cancer screening sessions.
One of the key components of the campaign is the emphasis on breaking down social barriers and encouraging women to speak openly about their health. The events provide a safe space for women to share their experiences and connect with others who may be going through similar challenges. By fostering a sense of community and support, the campaign aims to empower women to prioritize their health and well-being.
The Octo'Bra Oses campaign has been designed to be interactive and engaging, with a range of activities that cater to different interests and needs. From yoga and Pilates sessions to music therapy and relaxation techniques, the events offer something for everyone. By providing a holistic approach to health and wellness, the campaign aims to promote a culture of self-care and empowerment among women.
The Taoufik Hospitals Group has expressed its commitment to supporting women's health and well-being through initiatives like the Octo'Bra Oses campaign. By providing access to education, resources, and support, the group aims to make a positive impact on the lives of women in Tunisia. The campaign's success will be measured by its ability to engage women and promote a culture of health and wellness.
Key points
- The Octo'Bra Oses campaign aims to challenge traditional norms and encourage women to prioritize their health and well-being.
- The campaign features a range of interactive activities, including conferences, yoga and Pilates sessions, and music therapy.
- The initiative provides free breast cancer screening sessions and emphasizes the importance of early detection and screening.
