The Center for Export Promotion (CEPEX) in Tunisia is leveraging business meetings to bring Tunisian companies closer to African markets. The 4th edition of the Tunisia Africa Business Meetings (TABM) is scheduled for December 9-10, 2026, in Tunis. This event is dedicated to exchanges between Tunisian and African economic operators. The CEPEX-organized event features B2B meetings, networking activities, and professional exchanges to facilitate partnerships and new commercial opportunities in sub-Saharan markets.
The CEPEX aims to strengthen ties between Tunisian businesses and African markets through TABM. The event provides a platform for Tunisian companies to identify partners and explore new business opportunities. The Chadian market is among those being targeted, with discussions held between CEPEX CEO Mourad Ben Hassine and Fatime Hissein Hamita, representative of Chad's National Investment and Export Agency. They discussed ways to enhance exchanges between Tunisian and Chadian economic operators.
The meeting between Ben Hassine and Hamita focused on sharing economic and commercial information, exchanging expertise in business accompaniment and export promotion, and identifying new partnership opportunities. Both parties considered concluding a Memorandum of Understanding (MoU) to structure their cooperation. The MoU would cover several areas, including market information exchange, commercial promotion, B2B meetings, business opportunity identification, and company accompaniment.
Ben Hassine invited Chad to participate actively in the 4th TABM edition, mobilizing Chadian economic operators. The CEPEX expects this participation to enable Chadian companies to identify Tunisian partners and explore new business opportunities. It also offers Tunisian companies direct access to new interlocutors and markets in sub-Saharan Africa.
Through TABM, the CEPEX aims to make B2B meetings a concrete lever for developing Tunisian exports, diversifying outlets, and strengthening business ties with African markets. The event allows Tunisian businesses to expand their reach and tap into new markets. The CEPEX's efforts focus on promoting Tunisian exports and enhancing the country's economic presence in Africa.
The 4th TABM edition is expected to attract various African economic operators, providing a platform for networking and business opportunities. The CEPEX's initiative aligns with Tunisia's goals to increase its exports and strengthen economic ties with African countries. By connecting local businesses with African markets, the CEPEX aims to contribute to Tunisia's economic growth.
The TABM event is part of the CEPEX's broader strategy to promote Tunisian exports and enhance the country's competitiveness in African markets. With a focus on B2B meetings and networking, the event is expected to yield new business opportunities and partnerships between Tunisian and African companies.
Key points
- The CEPEX is organizing the 4th TABM to connect Tunisian businesses with African markets, targeting countries like Chad.
- The event features B2B meetings, networking activities, and professional exchanges to facilitate partnerships and new commercial opportunities.
- The CEPEX aims to make TABM a lever for developing Tunisian exports, diversifying outlets, and strengthening business ties with African markets.
