The Institute for Advanced Commercial Studies (IACE) has announced that the 40th Enterprise Days will take place in Sousse from December 10-12, 2026, under the high patronage of the President of the Republic. This year's edition marks a significant milestone, as the event has been accompanying Tunisia's economic developments for 40 years, providing a platform for discussion and recommendations.
The event's theme, "execution," aims to address the country's challenges in implementing economic reforms. Despite having numerous plans and recommendations, Tunisia's economic growth remains sluggish, with a growth rate of around 2.6% in 2025. The country's economic model, based on low value-added, subcontracting, and rent, has not fundamentally changed in three decades.
The IACE has identified three levels of blockages that hinder execution: macro-economic, meso-economic, and micro-economic. At the macro-economic level, the illusion of reform is evident, as changing laws and publishing strategic plans do not necessarily transform the economy. At the meso-economic level, institutions still operate under a logic of centralization and control, while at the micro-economic level, most enterprises are in survival mode.
To address these challenges, the 40th Enterprise Days will feature new formats, including workshops, panel discussions, and keynote speeches. The event will focus on identifying concrete levers for change at each level and between levels. Eight thematic workshops will be held, with a focus on presenting concrete and directly applicable recommendations.
The event will also feature a "question that disturbs" session, where international personalities will discuss the impact of geopolitics on execution. Additionally, a panel discussion will examine public policies, from design to implementation, with a focus on the water and energy sectors.
The 40th Enterprise Days will also provide a platform for young people to present their vision for Tunisia's future. A session dedicated to the next generation will feature 40-minute presentations on their vision for Tunisia in 40 years and the transformations they wish to engage in.
Registration for the event is open on the IACE website or by phone. The event aims to bring together officials, business leaders, and experts to discuss and identify solutions to Tunisia's execution challenges. By focusing on concrete actions and recommendations, the 40th Enterprise Days hopes to contribute to the country's economic transformation.
Key points
- The 40th Enterprise Days will focus on addressing execution challenges in Tunisia's economy.
- The event will feature new formats, including workshops and panel discussions, to identify concrete levers for change.
- The event aims to bring together officials, business leaders, and experts to discuss and identify solutions to Tunisia's execution challenges.
