Tunisia is participating in the 36th edition of the International Tourism and Travel Show (SITV), being held at the Montreal Convention Centre in Canada from October 30 to November 1, 2026. This participation, supervised by the Tunisian National Tourism Office (ONTT), aims to strengthen the presence of Tunisia as a tourist destination in the Canadian and North American markets. The goal is to showcase the diversity of Tunisia's national tourist offer and its rich cultural and civilizational heritage.
The Tunisian ambassador to Canada, Lasaad Boutara, inaugurated the stand set up by the ONTT. On this occasion, he highlighted Tunisia's advantages as an exceptional tourist destination in the Mediterranean region. According to a statement released by the Tunisian Embassy in Canada, Boutara invited Quebec and Canadian tourists to visit Tunisia during the winter. He encouraged them to enjoy the country's mild climate, discover its diverse tourist offer, and familiarize themselves with its rich gastronomy and cultural heritage.
The SITV is one of Canada's most important tourism events, bringing together over 200 exhibitors representing various tourism organizations and companies worldwide. The event features more than 350 diverse tourist destinations and offers around 300 events and conferences aimed at promoting tourist destinations. This platform provides an opportunity for Tunisia to increase its visibility and attract more tourists from the Canadian market.
The participation of Tunisia in the SITV is a strategic step towards enhancing its presence in the Canadian and North American tourism markets. The ONTT's efforts to promote Tunisia as a tourist destination are focused on highlighting its unique cultural and historical attractions. By showcasing its rich heritage, Tunisia aims to appeal to a wider audience and increase tourist arrivals from Canada and other North American countries.
The SITV event provides a platform for tourism professionals and enthusiasts to network, exchange ideas, and explore new opportunities. The participation of Tunisia in this event is expected to generate interest among potential tourists and promote the country's tourism industry. The ONTT's presence at the SITV is part of its efforts to diversify Tunisia's tourism market and attract more visitors from different regions.
The Canadian market is an important target for Tunisia's tourism industry, given its proximity to the United States and its strong economy. By promoting Tunisia as a tourist destination in Canada, the ONTT aims to tap into this market and increase tourist arrivals. The country's rich cultural heritage, beautiful landscapes, and friendly people make it an attractive destination for Canadian tourists.
The 36th edition of the SITV is a significant event for the tourism industry in Canada, and Tunisia's participation is expected to yield positive results. The country's presence at the event is a testament to its commitment to promoting its tourism industry and attracting more visitors from around the world. With its unique cultural heritage and natural beauty, Tunisia is poised to become a popular tourist destination in the Mediterranean region.
Key points
- Tunisia participates in the 36th edition of the International Tourism and Travel Show (SITV) in Montreal, Canada, to promote its tourism industry and attract more visitors from the Canadian market.
