The Luckiest Africa has launched the fourth edition of its annual promotion, with activations scheduled to take place across Ghana. The promotion, which begins on October 3, 2026, will offer participants a chance to win prizes, including up to GH¢5 million. According to Managing Director Dennis Adutwum, this year's promotion aims to take the experience to communities across the country, with activations in core constituencies.
The promotion's grand finale is scheduled for December 19, 2026, with gift redemption set to start on October 10, 2026. Participants who cumulatively purchase tickets worth GH¢100 are guaranteed a gift. Adutwum encouraged the public to use the official platform by dialing *712# to purchase tickets. He also cautioned participants to be vigilant and watch out for fraudsters, stressing that participation is restricted to persons aged 18 and above.
Adutwum warned the public against fraudulent messages claiming that they had won prizes, emphasizing that if participants do not participate in The Luckiest and receive a message from anywhere that they've won something, they should pay no attention. The promotion offers participants a chance to make the end of the year memorable, with the possibility of winning up to GH¢5 million.
Beyond the promotion, The Luckiest Africa is strengthening its corporate social responsibility (CSR) initiatives, with education as a key focus. According to CSR Lead Angela Bamford, the company is supporting students through scholarships covering tuition and hostel fees, while also providing essential tools and protective equipment for sanitation and security workers.
The Luckiest Africa's flagship CSR project is the Larabanga Learning and Empowerment Centre in the Savannah Region. The centre is equipped with computers, desks, books, internet, and running water, empowered by solar energy. The project aims to give back to the community and close the educational gap.
The launch event ended with an activation for guests, with participants taking home prizes, including televisions, irons, cups, refrigerators, and several other items. The event showcased the company's commitment to engaging with its stakeholders and providing exciting experiences.
The Luckiest Africa's Managing Director, Dennis Adutwum, emphasized the company's commitment to giving back to its stakeholders, with 50 percent of its earnings committed to CSR initiatives. The company's CSR initiatives are expected to have a positive impact on the communities it operates in.
Key points
- The Luckiest Africa's 4th annual promotion offers participants a chance to win up to GH¢5 million and features nationwide activations across Ghana.
- The company's CSR initiatives focus on education, with scholarships and support for students and sanitation workers.
- The promotion's grand finale is scheduled for December 19, 2026, with gift redemption starting on October 10, 2026.
