Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation, has marked 25 years of its TRUE VALUE certified pre-owned car business in India. Launched in 2001, TRUE VALUE was among the first in India to introduce industry-standard frameworks such as vehicle evaluation, warranty coverage, and verification of vehicle and maintenance history. These measures aimed to provide customers with confidence when buying and selling used vehicles.
The TRUE VALUE business has achieved a significant milestone, with cumulative sales surpassing 6.5 million units as of October 2026. To ensure quality, each certified car undergoes a rigorous 376-point inspection, covering mechanical, interior, exterior, and hygiene aspects. This thorough inspection process helps to guarantee the quality of the vehicles sold through the TRUE VALUE network.
Certified vehicles sold through TRUE VALUE come with warranty coverage for up to one year, providing buyers with added peace of mind. Additionally, buyers receive three complimentary services, which can be carried out at over 5,000 partner service workshops across India. This extensive network of service workshops ensures that customers have convenient access to maintenance and repair services.
The TRUE VALUE network has expanded significantly over the years, with 662 outlets now operating in 338 Indian cities. These showrooms are designed to offer an experience comparable to that of new car dealers, combined with digital services. The goal is to provide customers with a seamless and convenient buying experience.
TRUE VALUE has also introduced Maruti Suzuki Smart Finance, an online platform that provides digitally integrated auto financing options. This platform aims to make financing more accessible and convenient, particularly for first-time car buyers who are driving demand for certified pre-owned vehicles.
Looking ahead, Suzuki and Maruti Suzuki plan to continue expanding mobility in India, with a focus on providing services tailored to each customer's needs. The companies aim to achieve this through proven quality, transparent transactions, and improved customer experiences. By maintaining its commitment to quality and customer satisfaction, TRUE VALUE is well-positioned for continued growth and success.
The success of TRUE VALUE can be attributed to its customer-centric approach and commitment to providing a trustworthy and transparent platform for buying and selling used vehicles. With its extensive network, rigorous inspection process, and comprehensive warranty coverage, TRUE VALUE has established itself as a leader in the certified pre-owned car market in India.
Key points
- Suzuki's True Value certified pre-owned car business has achieved 6.5 million cumulative sales in India.
- The business has expanded to 662 outlets across 338 Indian cities.
- Each certified car undergoes a 376-point inspection and comes with up to a year of warranty and three free services.
