The Chief Executive Officer of Beauty Secrets MedSpa, Mrs. Deborah Omale, has advised young Nigerians seeking to venture into the beauty and wellness industry to acquire adequate training and understand the regulatory requirements of the business before setting up. According to Omale, knowledge and practical experience are critical for anyone seeking to succeed in the highly competitive sector. She made this statement while speaking on the growth of the industry and the operations of her company.
Omale urged prospective entrepreneurs not to be driven into the business simply because it appeared popular or profitable, stressing that many businesses had failed because their owners lacked adequate knowledge of the industry. She advised young people to attend reputable beauty schools and gain practical experience by working with established practitioners. This, she believes, will help them understand the obligations associated with running a beauty business.
Prospective operators should also familiarise themselves with statutory and regulatory requirements before commencing operations to avoid difficulties after opening their businesses. Omale noted that entrepreneurs who fail to understand these obligations could find themselves facing regulatory demands they were unaware of. She emphasised the importance of getting all the necessary information about the field to set up a business confidently.
Beauty Secrets MedSpa has continued to expand its services, including body scrubs and treatments using products sourced locally and internationally. Many of the materials used by the company are sourced organically in Nigeria, including leaves, black soap, and other locally available ingredients, while some cosmetic products are imported. This blend of local and international products has contributed to the company's growth.
Omale expressed her fulfilment with her career in the beauty business and hopes that her children will eventually continue the business. She stressed that passion and commitment are more important than gender in determining who succeeds the company. According to Omale, what matters is who has the passion to do it, making it clear that the business is open to anyone with the right mindset.
As part of her personal beauty routine, Omale undergoes a Moroccan hammam treatment, facial treatment, and massage every month. She also takes supplements and emphasised that massage should not be viewed merely as a form of relaxation but as part of personal wellness. Omale noted that massage also has health and wellness benefits, cautioning against the misconception that it is just for enjoyment.
Omale also cautioned consumers against counterfeit beauty products, saying she personally oversees a significant proportion of the products brought into Beauty Secrets. She prefers sourcing products directly from manufacturers or authorised suppliers where possible to reduce the risk of counterfeit goods entering the business. Omale advised consumers to exercise caution when buying cheap or unbranded organic beauty products and to seek appropriate information before using them.
Key points
- Deborah Omale advises young Nigerians to acquire adequate training and understand regulatory requirements before venturing into the beauty industry.
- Beauty Secrets MedSpa uses a blend of locally sourced and imported products for its treatments.
- Omale cautions consumers against counterfeit beauty products and advises them to seek appropriate information before using them.
