RE/MAX Collection has announced the appointment of Pedro Ressano Garcia as its new Brand Manager. This strategic move is aimed at strengthening the brand's presence and relevance in the Portuguese premium market. With a background in Hospitality and Tourism Management and a master's degree in Events Management, Protocol and Business Tourism, Garcia brings a wealth of experience in hospitality, project management, real estate, and event management.
Pedro Ressano Garcia has a professional background that spans various industries, including working with Destination Management Companies (DMCs) that specialize in managing and organizing travel, events, and logistics. He has also developed projects in the real estate sector, targeting high-profile clients. Most recently, Garcia was involved in event management, brand activations, and customer experience, while also managing teams, projects, budgets, and stakeholders.
As the new Brand Manager, Garcia expressed his enthusiasm for the role, stating that it is an opportunity to contribute to building a more relevant and recognized brand in the premium segment in Portugal. He aims to bring a customer-centric approach, focusing on innovation and brand value, while working closely with the network to continuously elevate the Collection's reputation.
The appointment of Pedro Ressano Garcia comes at a time when RE/MAX Collection is seeking to reinforce its presence in the premium Portuguese market, with a focus on growth, quality, and brand value. The company is committed to differentiating itself and providing a unique value proposition for clients and professionals within its network.
Beatriz Rubio, CEO of RE/MAX Collection, welcomed Garcia's appointment, highlighting the strategic importance of the brand in RE/MAX's growth and affirmation in the premium segment. Rubio emphasized that Garcia's integration represents a significant step in strengthening the brand and consolidating a differentiated value proposition.
With his extensive experience in various sectors, Pedro Ressano Garcia is well-positioned to lead RE/MAX Collection's strategy and annual plan implementation. His expertise in customer experience, brand activations, and event management will likely contribute to the brand's growth and relevance in the premium market.
The RE/MAX Collection's growth strategy focuses on careful expansion, quality, and generating value for the brand. The company's efforts to reinforce its presence in the premium market are expected to benefit from Garcia's leadership and expertise, ultimately enhancing the brand's reputation and appeal to high-end clients.
Key points
- RE/MAX Collection appoints Pedro Ressano Garcia as Brand Manager to drive growth and relevance in the premium Portuguese market.
- Garcia brings experience in hospitality, project management, real estate, and event management to the role.
- The appointment is part of RE/MAX Collection's strategy to reinforce its presence and value proposition in the premium segment.
