On November 15, 2026, Orange Mali celebrated its first Orange Day, an event that brought together customers and the company's Marketing Director, Mohamed Baba Coulibaly. The session, held at the Place du Cinquantenaire, provided a platform for customers to express their concerns and receive feedback. Coulibaly led the discussion, which was attended by numerous visitors, including representatives from Malian consumer associations.
During the session, customers raised concerns about slow internet connectivity, credit validity, and available offers. Coulibaly addressed these issues directly, providing clarity on the company's services and operations. He also announced that an team would be dispatched to Bagadadji to investigate the causes of slow connectivity in the area. This move aims to improve the overall customer experience and resolve issues affecting service quality.
The Marketing Director highlighted the challenges faced by Orange Mali in maintaining adequate infrastructure, particularly in areas like Bagadadji and Quinzambougou. He explained that some sites, initially designed to support 2,000 clients, are currently serving over 6,000 customers. This has resulted in strain on the network, leading to slow connectivity and other issues. Coulibaly's comments underscored the need for infrastructure upgrades and expansion to meet growing customer demands.
Coulibaly expressed gratitude to Orange Mali's customers for their loyalty and trust in the company's services over the past two decades. He emphasized that the company's leadership in the Malian mobile telecommunications market is largely due to its customers' support. The Director's sentiments were echoed in his closing remarks, where he thanked customers for their participation and feedback, which will inform future service improvements.
The Orange Day event is part of a broader effort by Orange Mali to engage with its customers and enhance their experience. By providing a platform for direct interaction, the company aims to build trust and demonstrate its commitment to customer satisfaction. The event's success will likely be measured by the company's ability to address the concerns raised and implement meaningful changes to its services.
Orange Mali's customer listening session is a significant step towards improving its services and customer relationships. The company's willingness to engage with its customers and address their concerns demonstrates a commitment to transparency and accountability. As the company continues to grow and expand its operations, such events will be crucial in ensuring that customer needs are met and expectations exceeded.
Moving forward, Orange Mali is expected to implement changes aimed at resolving the issues raised during the customer listening session. The company's ability to effectively address these concerns will be critical in maintaining its market leadership and customer loyalty. With a focus on customer satisfaction, Orange Mali is poised to continue providing innovative services and solutions to its customers in Mali.
Key points
- Orange Mali's Marketing Director engages with customers to address concerns on Orange Day.
