Nestlé Burkina Faso has announced its participation in the 18th edition of the Salon international de l'artisanat de Ouagadougou (SIAO), which will take place from October 30 to November 8, 2026. The company will have a stand at the pavilion of the Soleil Levant, where it will focus on consolidating its proximity with consumers while reaffirming its commitments to nutrition, product quality, and the valorization of local talents.

The company's stand will serve as a meeting and exchange platform with the population, where visitors can discover Nestlé Burkina Faso's engagements and activities in the country. The company will emphasize the quality and safety of its products, highlighting its respect for standards applied to product development and continuous improvement. This approach aims to strengthen families' trust in the products they consume.

Nutrition, quality, and proximity with consumers are key aspects of Nestlé Burkina Faso's participation in SIAO 2026. The company will offer workshops, practical advice, and information on nutrition to help consumers adopt healthy eating habits. Visitors will also have the opportunity to discover several Nestlé brands, including Nescafé, Nido, Maggi, and Cerelac, and enjoy tastings and coffee degustations.

The SIAO Kids area will be dedicated to children, offering art workshops, beading activities, and culinary experiences led by Burkinabè chefs. These activities combine learning, creativity, and awareness of good eating and nutrition habits. Nestlé Burkina Faso also highlights its commitment to local skills, citing initiatives such as "Pépite d'entreprise," "My Own Business," and "Nestlé Needs Youth."

According to Boureïma Drabo, Administrator General of Nestlé Burkina Faso, the company's participation in SIAO 2026 is an opportunity to strengthen exchanges with families, partners, and local actors. The company aims to listen, exchange, and move forward with its partners, with the ambition of offering quality products and contributing to better nutrition for all.

Nestlé Burkina Faso's engagements are also reflected in concrete achievements, including the creation of 400 direct and indirect jobs, collaboration with 22 local distributors, and coverage of over 50,000 sales points per month. The company has also reached 10,000 young people through skills development actions and sensitized 5,000 children per year to nutrition issues.

Present in Burkina Faso since 2009, Nestlé Burkina Faso aims to continue its actions in favor of consumers and communities. During SIAO 2026, visitors are invited to discover the company's stand and installations, with the first 50 visitors per day receiving a free cup after scanning a QR code and enjoying a coffee or beverage tasting.

Key points

  • Nestlé Burkina Faso's participation in SIAO 2026 focuses on consumer proximity and commitments to nutrition, quality, and local talent valorization.
  • The company will offer workshops, product tastings, and activities for children, including art workshops and culinary experiences.
  • Nestlé Burkina Faso's engagements in Burkina Faso include job creation, skills development, and nutrition awareness initiatives.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.