Morocco's automotive market has shown signs of growth in September, with 21,030 new vehicle units sold, marking a 3.8% increase from the same period last year. This growth brings the total number of vehicles sold from January to September to 188,495, a 13.0% increase from the same period in 2025. The market has already achieved 80.1% of the record sales volume seen in 2025.
The growth in September was driven by the strong performance of light commercial vehicles (VUL), which saw a 25.6% increase in sales to 2,869 units. This was also the best month for VUL sales so far this year. Passenger vehicles (VP) also saw growth, with 18,161 units sold, a 1.0% increase from the same period last year. The VP segment had seen a decline in August, but has now returned to positive growth.
The Moroccan automotive market has been driven by the increasing adoption of electrified vehicles. In September, electrified vehicles accounted for 20.7% of VP sales, up from 15.0% in the same period last year. Over the first nine months of the year, electrified vehicles have accounted for 17.8% of VP sales, with 29,522 units sold, a 74.4% increase from the same period last year.
The growth in electrified vehicles has been driven by the increasing popularity of hybrid and plug-in hybrid vehicles. Hybrid rechargeable vehicles saw a 120.3% increase in sales over the first nine months of the year, with 9,438 units sold. Plug-in hybrid vehicles also saw strong growth, with 1,294 units sold in September, the highest monthly total so far this year.
Chinese brands have also seen significant growth in the Moroccan market, with 21 brands selling 19,635 VP units over the first nine months of the year, a 130.5% increase from the same period last year. BYD, MG, and Chery were the top three Chinese brands in terms of sales, with 3,264, 2,172, and 1,889 units sold, respectively.
In terms of market share, Dacia remains the leading brand in Morocco, with 37,506 vehicles sold over the first nine months of the year, a 10.0% increase from the same period last year. Renault is second, with 30,515 units sold, a 3.3% increase from the same period last year. Hyundai, Peugeot, and Volkswagen round out the top five, with 13,053, 12,168, and 10,290 units sold, respectively.
Looking ahead, the Moroccan automotive market still has some way to go to match the record sales seen in 2025. With 188,495 units sold over the first nine months of the year, the market needs to sell a further 46,877 units to match the 2025 total. The performance of the market in October will be closely watched to see if the growth seen in September is sustained.
Key points
- Morocco's automotive market grew 3.8% in September, driven by strong sales of light commercial vehicles and increasing adoption of electrified vehicles.
- Electrified vehicles now account for 17.8% of passenger vehicle sales, with hybrid and plug-in hybrid vehicles seeing significant growth.
- Chinese brands have seen significant growth in the Moroccan market, with 21 brands selling 19,635 VP units over the first nine months of the year.
