The Moroccan National Tourism Office announced on October 5 that it has signed an agreement with Italian shipping company GNV to develop tourism between Italy and Morocco. The partnership aims to increase the number of Italian tourists traveling to Morocco to 350,000 over the next three years, from 2027 to 2029. This will be achieved through joint promotional campaigns and travel offers that combine sea travel with Moroccan tourism experiences.
The Italian market is a growing source of tourists for Morocco, with 1.15 million Italian tourists visiting the country in 2025. Of these, 15% arrived by sea. The partnership with GNV aims to tap into this market and promote Morocco as a tourist destination. The agreement was signed in Rabat on the sidelines of GNV's annual conference, which was held in Marrakech from October 2 to 5.
The partnership will focus on attracting tourists who want to visit Morocco by car and explore different regions of the country. This will include promoting desert tours, four-wheel drive trips, and eco-tourism. The partnership will also cater to the needs of Moroccans living abroad who want to travel back to Morocco.
The agreement is part of a broader cooperation between GNV and Morocco, which includes the operation of the GNV Aurora ship. The ship was launched in June and will provide a framework for developing tourism and transportation between the two countries. The partnership aims to promote Morocco as a tourist destination and increase the number of Italian tourists traveling to the country.
The Moroccan tourism industry has been growing in recent years, with a focus on promoting the country's diverse cultural and natural attractions. The partnership with GNV is part of this effort and aims to increase the number of tourists visiting Morocco from Italy. The agreement is also expected to boost the local economy and create jobs in the tourism sector.
The partnership between Morocco and GNV is a significant development in the tourism sector and is expected to have a positive impact on the Moroccan economy. The agreement demonstrates the country's commitment to promoting tourism and attracting foreign investment. It also highlights the growing importance of the Italian market for Moroccan tourism.
The Moroccan government has been investing in the tourism sector in recent years, with a focus on promoting the country's attractions and improving infrastructure. The partnership with GNV is part of this effort and aims to increase the number of tourists visiting Morocco. The agreement is expected to have a positive impact on the local economy and create jobs in the tourism sector.
Key points
- Morocco aims to attract 350,000 Italian tourists over the next three years through its partnership with GNV.
