The 18th edition of the Fruit Attraction 2026 expo kicked off in Madrid, Spain, with Mauritania's National Company for Rural Development, "SONADER," and several private Mauritanian agricultural companies in attendance. The Mauritanian delegation includes TAP Export, Al-Rayan Services, Service Land, AGRIM, LOE Agriculture, MIX.SA, and Ithmar Agri. This participation aims to showcase Mauritania's agricultural sector and explore cooperation and investment opportunities.

The Mauritanian companies are participating under the sponsorship of SONADER, with the goal of introducing Mauritania's agricultural sector and exploring opportunities for cooperation and investment. The Assistant General Manager of SONADER, Yarb Ould El Man, held meetings with international investors and stakeholders in the agricultural sector. These meetings focused on investment opportunities, partnerships, and available potential in Mauritania.

The participating Mauritanian companies also held meetings with investors and sector stakeholders to discuss cooperation opportunities, develop trade exchanges, and open new channels for marketing Mauritanian agricultural products and services. The meetings provided a platform for Mauritanian companies to network with potential partners and explore new markets.

The Fruit Attraction 2026 expo will run until October 8, with approximately 2500 companies from 78 countries participating. The event is taking place on a 162,000 square meter area, with expectations of attracting over 121,000 professional visitors from more than 150 countries. The expo provides a significant platform for companies to showcase their products and services.

The Mauritanian participation in the expo is seen as an opportunity to promote the country's agricultural sector and attract foreign investment. The sector has been gaining attention in recent years, with efforts to develop and modernize agricultural practices. The expo provides a chance for Mauritanian companies to learn from international best practices and technologies.

The Fruit Attraction expo is a leading event in the fruit and vegetable industry, bringing together companies, investors, and stakeholders from around the world. The event features conferences, workshops, and exhibitions showcasing the latest trends and innovations in the sector. Mauritania's participation in the expo is expected to raise awareness about the country's agricultural potential.

The outcome of Mauritania's participation in the expo is expected to be a boost in investment and trade in the country's agricultural sector. The event provides a platform for Mauritanian companies to establish new partnerships and expand their market reach. Key outcomes of the participation will be closely watched by stakeholders in the sector.

Key points

  • Mauritania's participation in Fruit Attraction 2026 aims to promote its agricultural sector and attract foreign investment.
  • The 18th edition of the expo features 2500 companies from 78 countries and expects over 121,000 professional visitors.
  • SONADER and private Mauritanian companies are representing the country at the expo.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.