American singer Mariah Carey has released her annual "It's Time" video on November 1st, marking the beginning of the holiday season. The video, a tradition that started a few years ago, has become a highly anticipated event, with millions of viewers tuning in to see Carey transform into a festive character. The video is a nod to her 1994 hit song "All I Want for Christmas Is You," which has become a classic holiday anthem. Carey's transformation into a holiday icon has been a gradual process, with each year's video becoming more elaborate and viral.
The "defrosting" tradition, as it has come to be known, started simple, with Carey smashing jack-o'-lanterns or changing into a Santa hat. Over the years, the videos have evolved into high-budget mini-films, incorporating elements of popular culture, such as the Addams Family. The videos often feature Carey transforming from a spooky character into a festive one, complete with cameos and special effects. The tradition has become a major part of Carey's brand, with fans eagerly anticipating each year's release.
Carey's ability to turn an internet joke into a global phenomenon has been key to her success. By embracing the meme that she spends 11 months of the year frozen until November 1st, Carey has been able to claim ownership of the two-month holiday season. The release of her video has a significant impact on her music, with millions of streams on Spotify and Apple Music, and her 1994 single "All I Want for Christmas Is You" often shoots back up the Billboard Hot 100 chart.
The impact of Carey's November 1st tradition extends beyond her music. It has become a cultural event, with people tuning in to see the spectacle of her annual video drop. Whether you love early holiday cheer or not, Carey's tradition has become a major part of the holiday season. Retailers have also taken note, with many using the event to kick off their holiday promotions.
King Bee Kiragu, a lifestyle connoisseur, wrote about Carey's tradition in an article on 98.4 Capital FM. According to Kiragu, Carey's genius lies in how she has grown the concept each year, turning it into a viral event. Kiragu notes that Carey's tradition has become as predictable and anticipated as the turn of the tide.
Carey's tradition has also sparked debate, with some people loving the early holiday cheer and others groaning at the thought of retail stores putting out Christmas trees in October. However, for fans of Carey, the tradition has become a beloved part of the holiday season.
As the holiday season gets underway, Carey's tradition is likely to continue to be a major part of the conversation. With her ability to turn an internet joke into a global phenomenon, Carey is likely to remain a major force in popular culture for years to come.
Key points
- Mariah Carey has turned November 1st into a global digital event, marking the start of the holiday season with her annual "It's Time" video.
- The tradition, which started a few years ago, has become a highly anticipated event, with millions of viewers tuning in to see Carey transform into a festive character.
- Carey's ability to turn an internet joke into a global phenomenon has been key to her success, allowing her to claim ownership of the two-month holiday season.
