Diana Chamia Anjarasoa, a young Malagasy jewelry designer and entrepreneur, is making waves in the fashion industry with her brand Vangovango Gasy. Her mission is to promote traditional Malagasy jewelry, particularly the ancestral bracelet "vangovango," which is an iconic symbol of Madagascar. Anjarasoa's creations are handmade by local artisans and aim to showcase the country's rich cultural heritage.
Anjarasoa's journey into jewelry design began after she completed her studies in Paris, where she earned a degree in Communication Science and a Master's in Web Business Development. She gained professional experience through internships and decided to pursue her passion for jewelry design. In 2018, she founded Vangovango Gasy, which takes its name from the traditional Malagasy bracelet. The brand's mission is to share the story and cultural significance of the vangovango with the world.
The vangovango bracelet has a rich history in Malagasy culture, particularly in the north of the island. It was traditionally made from silver and had spiritual significance, serving as a link between the living and the ancestors. Anjarasoa's designs are inspired by her travels and encounters, both in Madagascar and abroad. She combines traditional techniques with modern twists to create unique pieces that showcase the country's artisanal craftsmanship.
Anjarasoa's designs include faithful reproductions of traditional vangovango bracelets, as well as innovative pieces such as the Bouddha pendant in 18-carat gold and jade, and the Infinity ring. Her brand prioritizes working with local artisans to promote Malagasy craftsmanship. However, Anjarasoa acknowledges the challenges faced by entrepreneurs in Madagascar, including limited access to incubators and support centers.
Despite these challenges, Anjarasoa's brand has gained recognition, and she was selected as one of the 50 finalists in the Africa's Business Heroes 2022 competition, organized by the Jack Ma Foundation. This competition aims to support the next generation of African entrepreneurs. Anjarasoa's success is a testament to her hard work and dedication to promoting Malagasy culture and craftsmanship.
Anjarasoa's creative process involves researching and sketching designs, working with local artisans to create prototypes, and refining her ideas until she achieves the desired result. Her designs are sold online, and she has gained a following among customers who appreciate her unique blend of traditional and modern styles.
As Anjarasoa continues to grow her brand, she hopes to inspire a new generation of Malagasy entrepreneurs and artisans. She believes that with the right support and resources, Madagascar's creative sector can thrive and contribute to the country's economic development. Her brand, Vangovango Gasy, is a shining example of Malagasy ingenuity and craftsmanship.
Key points
- Diana Chamia Anjarasoa's brand Vangovango Gasy promotes traditional Malagasy jewelry and culture.
- Anjarasoa was a finalist in the Africa's Business Heroes 2022 competition.
- Her designs combine traditional techniques with modern twists to create unique pieces.
