The Industrial and Commercial Workers' Union (ICU) of Ghana has called on members of the Ghana Association of Weavers and Leather Workers (GHAWAL) to position themselves for mass production of smock materials. This appeal was made by Brother Morgan Ayawine, General Secretary of ICU-Ghana, through a keynote address delivered by Deputy General Secretary, Samuel Ananga, at the First National Conference of GHAWAL. The conference, themed "Weaving for Future: Empowering Artisans for National Growth," was held at the Wa Senior High School in the Upper West Region.
The smock, traditionally associated with the cultural heritage of Ghana's five northern regions, has gained international recognition. It is no longer just used for traditional wear but also for making gowns, frocks, skirts, tops, and 'pata-pata'. The smock has become so popular that it is now known as Wednesday wear in Ghana. This shift presents a significant opportunity for smock weavers, and Brother Ayawine urged them to seize the moment to expand their market reach.
To achieve this goal, Brother Ayawine advised GHAWAL to project itself positively and strategically to attract investment and government support. This support is crucial for the formalization, modernization, and expansion of the smock weaving industry. The ultimate objective is to increase production, improve quality, expand markets, and maximize economic benefits for artisans and their communities.
The African Growth and Opportunity Act (AGOA) provides a pathway to the international market for African textiles. Brother Ayawine encouraged GHAWAL to collaborate with the Ghana Export Promotion Authority (GEPA) and other institutions to meet international standards. This involves improving product quality, packaging, branding, marketing, and access to finance, as well as equipping artisans with the necessary technical and entrepreneurial skills.
The ICU-Ghana has assured GHAWAL of its leadership in promoting the industries as significant contributors to employment creation, poverty reduction, and economic advancement. Brother Ayawine expressed his hope that the conference would mark the beginning of a new chapter for artisans, characterized by empowerment, strengthened businesses, decent employment, and the global promotion of Ghanaian craftsmanship.
The conference, attended by various dignitaries, including Mr. Samuel Ananga, aimed to empower artisans and promote national growth through the weaving industry. The ICU's call to action aligns with the conference theme, emphasizing the potential of the smock weaving industry to drive economic growth and development in Ghana.
By working together, GHAWAL and ICU-Ghana can help unlock the full potential of the smock weaving industry. This collaboration can lead to increased economic benefits for artisans, improved product quality, and expanded market access, ultimately contributing to Ghana's economic advancement.
Key points
- The ICU urges smock weavers to target mass production to meet growing local and international demand.
- The smock has gained international recognition and is now used for various types of clothing beyond traditional wear.
- Collaboration with institutions like GEPA is crucial to meet international standards and expand market access.
