Brandleep Limited and its founder, Oluwafolajimi David Oluwole, have emerged as major winners at the 14th EDGE Awards. The awards, organized by Marketing Edge Magazine in Lagos, recognized Brandleep as the Edge Outstanding Young OOH Agency of the Year. Oluwole, the founder, received the Edge Outstanding OOH Technology Personality of the Year award.
The double recognition highlights the role of technology and data-driven solutions in transforming the OOH advertising space and expanding opportunities for businesses, particularly small and medium-sized enterprises (SMEs). According to Brandleep, its recognition is linked to its efforts to deploy technology to improve the OOH advertising ecosystem and lower barriers to entry for SMEs.
Oluwafolajimi David Oluwole's professional journey combines statistics, computer science, digital marketing, and brand management. He graduated from the University of Benin with a Second-Class Upper degree in Statistics and Computer Science. He later obtained an MBA in Strategy and Marketing from Atlantic International University. Oluwole is also a Certified Digital Marketing Professional of the Digital Marketing Institute of Ireland.
Before establishing Brandleep, Oluwole worked in digital sales and brand-related roles at OrangeOne, ROI Digital (Wild Fusion), and Greenwich Merchant Bank. His experience in digital marketing and brand management has influenced Brandleep's approach to OOH advertising, particularly its emphasis on combining creativity with data.
The approach has attracted attention from practitioners within the industry. An industry practitioner, Onwuazo Markanthony, congratulated the company on the award, describing himself as an admirer of its approach to OOH media. Oluwole, however, sees the awards as another stage in Brandleep's growth rather than an endpoint.
Key points from the awards include the recognition of Brandleep's use of technology in OOH advertising and its impact on SMEs. The EDGE Awards recognition places Brandleep's growth within the wider evolution of Nigeria's OOH sector, where technology, data analytics, and more targeted advertising solutions are increasingly shaping how brands reach consumers.
Brandleep's growth and the awards have been met with congratulations from industry practitioners. Oluwole congratulated his workforce, saying, "Congratulations to team Brandleep." The firm's Account and Media Sales Manager, Olubusayo Odelana, added, "More win to us, we promise to press unto the upward calling."
Key points
- Brandleep Limited and its founder won major awards at the 14th EDGE Awards.
- The awards recognize the company's contributions to Nigeria's Out-of-Home advertising industry.
- The recognition highlights the role of technology in transforming the OOH advertising space.
