Egyptian Tourism Minister Shreef El-Fathy recently held a series of meetings with prominent British media outlets on the sidelines of the London World Tourism Exchange. The meetings, which took place from November 5, 2026, included representatives from major news organizations such as CNN, Bloomberg, and Travel Daily. During these interactions, El-Fathy highlighted Egypt's diverse tourism offerings, which cater to various interests and provide visitors with a unique experience.
El-Fathy emphasized Egypt's exceptional tourism product, which offers a blend of cultural, historical, and entertainment experiences. He showcased new and promising destinations, including the city of New Alamein and the North Coast region, as well as the natural and cultural attractions of Matrouh Governorate. These areas are expected to contribute to the growth of Egypt's tourism industry and provide visitors with a wider range of options.
The minister discussed the measures being taken by his ministry to maintain growth in tourist arrivals, particularly in light of current regional developments. He noted that Egypt aims to welcome 22 million tourists in 2027, representing a 10% increase compared to the current year's target of 20 million tourists. El-Fathy also highlighted the importance of the British market, which has seen a 10% increase in tourist arrivals this year.
El-Fathy revealed that Egypt is targeting a further 10-15% growth in British tourist arrivals in 2027. He attributed this growth to the country's efforts to promote its tourism industry and the appeal of its diverse destinations. The minister also discussed the government's initiatives to support the tourism sector, including a financing initiative worth 50 billion Egyptian pounds to encourage hotel investment.
The minister highlighted the significance of the Egyptian Museum, which has attracted 5.2 million visitors since its official opening in November 2025. He emphasized that the museum, along with other archaeological sites and historical areas, forms a comprehensive tourist destination that enriches the visitor experience and encourages longer stays in Egypt.
El-Fathy recommended several Egyptian destinations that tourists should visit in 2027, including the North Coast region and Siwa Oasis. He praised these areas for their unique natural and cultural attractions, which offer a range of experiences, from beach tourism to adventure and eco-tourism.
The Egyptian Tourism Minister's meetings with British media outlets aimed to promote Egypt's tourism industry and attract more visitors from the UK and other international markets. With its rich history, diverse culture, and natural beauty, Egypt is poised to become a top tourist destination in the years to come.
Key points
- Egypt targets 22 million tourists in 2027, with a focus on growing arrivals from the British market.
- The country is investing in new tourism infrastructure, including 35-40,000 new hotel rooms, to support growth in the sector.
- Egypt's tourism industry is promoting a diverse range of experiences, from cultural and historical tourism to beach and adventure tourism.
