The Egyptian National Media Authority has announced the establishment of a specialized unit dedicated to using artificial intelligence (AI) to improve and enhance video quality. This unit, launched at the Egyptian Radio and Television Union (ERTU), or Maspero, aims to leverage AI and modern technologies to develop the quality of visual and audio content. The initiative also seeks to restore some of Maspero's classic content to meet modern digital standards.
The new AI unit will focus on processing and enhancing the quality of old video and audio materials. This process involves improving sound and image quality, addressing technical issues with old materials, and preserving the original content and identity. According to Ahmad Al-Maslamani, head of the National Media Authority, this effort aligns with directives from President Abdel Fattah El-Sisi to preserve and digitize Maspero's heritage.
The AI unit will collaborate with recent graduates from journalism and media colleges, utilizing their skills in content processing and development. This partnership is part of a cooperation protocol between the National Media Authority and Cairo University's College of Media. The goal is to empower young media professionals with the latest technologies in content enhancement.
Maspero boasts a vast collection of visual and audio content that represents a significant part of Egypt's cultural and media memory. The authority emphasizes that preserving this heritage not only involves digitization but also utilizing modern technologies to re-present it in a manner befitting its value and suitable for modern digital platforms.
The National Media Authority prioritizes the development of the Maspero Children’s Channel. The aim is to enhance its content and re-present it with the highest possible quality. This will help convey Egyptian values and culture to new generations through content that combines message authenticity with high-quality image and sound.
The AI unit has started working on the popular animated series "Baker," enhancing its episodes and improving their quality. The series will be available on the Maspero Children’s Channel on YouTube in an improved version. The enhancements include significant improvements in image quality, from SD to near 4K resolution, and audio processing using specialized technologies.
The launch of the AI unit and the enhancement of classic content like "Baker" reflect the National Media Authority's commitment to leveraging technology. This initiative aims to modernize content, making it more appealing to contemporary audiences while preserving Egypt's rich media heritage.
Key points
- The National Media Authority's new AI unit will enhance video and audio quality of classic content.
- The unit will work on processing and enhancing old materials while preserving their original identity.
- Collaborations with young media professionals and utilizing modern technologies are central to the initiative.
