The Egyptian government is taking steps to regulate road advertisements through the creation of a comprehensive database. The National Device for Regulating Road Advertisements, under the Prime Minister's office, is leading efforts to build a national framework for digital transformation in managing and regulating road advertisements. This initiative involves creating a geographic database of advertisements across the country.
The device is studying digital experiences being developed in several governorates, including Alexandria and Aswan, to benefit from successful experiments and exchange expertise. These governorates are considered models reflecting a growing trend towards using technology and geographic information systems in advertisement management. The goal is to create a unified national system.
In Alexandria, a comprehensive digital platform is being prepared to manage advertisements, including electronic services such as license applications, appointment scheduling, and technical reviews of designs. The platform will also link advertisement data to its geographic location on the map. This experience can be used to develop digital services for the advertisement sector.
Aswan governorate is moving towards creating an electronic system based on geographic information systems to link advertisements to their actual geographic locations. The system will provide a spatial database and an electronic dashboard, offering a spatial view of the advertisement situation within the governorate. This will aid in monitoring and planning.
The National Device for Regulating Road Advertisements aims to collect these experiences and use them to build a unified national system. The goal is to make spatial data the basis for monitoring, follow-up, and decision-making. The device is working to create a comprehensive database of advertisements on public roads.
The project to create the first comprehensive geographic database of advertisements on public roads aims to achieve a unified digital record that includes spatial, technical, and regulatory data. This will provide a comprehensive view of geographic distribution and advertisement densities, supporting monitoring, control, and planning efforts.
The digital transformation does not mean eliminating the field role but making it more accurate and effective by linking field observations to spatial and digital data. The device is committed to following up on digital experiments in governorates and benefiting from proven solutions to accelerate the construction of the national system.
Key points
- Creation of a comprehensive geographic database of advertisements on public roads
- Development of digital platforms in Alexandria and Aswan governorates
- Integration of field observations with spatial and digital data for effective advertisement management
