The National Device for Advertising Regulation on Public Roads, under Egypt's Prime Minister's office, is leading efforts to digitally transform the management and organization of public road advertisements nationwide. According to Iman Nabil, the body's Executive President, this involves creating a comprehensive geographical database of advertisements across the country. This database will integrate field surveys and monitoring with spatial, technical, and regulatory data for each advertisement.
The Device is studying and following up on digital experiments being developed in several governorates. These experiments aim to leverage good practices and exchange expertise, particularly in Alexandria and Aswan. These two governorates serve as models reflecting an increasing trend towards using technology and geographical information systems in advertisement management.
In Alexandria, a comprehensive digital platform is being prepared for advertisement management. This platform will include several electronic services and procedures, such as submitting and tracking license applications, managing appointments, and technical reviews of designs. Additionally, it will link advertisement data with its geographical location on the map.
The platform being developed in Alexandria represents a practical experiment. Its mechanisms can be used to improve digital services for the advertisement sector, especially in transitioning procedures and data from paper-based to digital environments. This transition will make follow-up, review, and data updates easier.
Aswan governorate is moving towards establishing an electronic system based on geographical information systems. This system will link advertisements with their actual geographical locations and make their data available through a spatial database and an electronic dashboard. This will provide a spatial view of the advertisement situation within the governorate.
Iman Nabil stated that from Alexandria to Aswan, important local models are emerging in the digital transformation of advertisement management. The Device's role is to gather these experiences and use them to build a unified national system. This system will make spatial data the basis for monitoring, follow-up, planning, and decision-making.
The National Device's goal is to transition from "advertisement enumeration" to "data-driven advertisement management." This involves moving from scattered databases to an interconnected geographical system. The aim is to enhance control, improve planning, increase the efficiency of advertisement site management, and preserve the urban appearance of roads and axes nationwide.
Key points
- The National Device for Advertising Regulation on Public Roads is creating a comprehensive geographical database of advertisements across Egypt.
- Digital platforms are being developed in Alexandria and Aswan to manage advertisements and provide electronic services.
- The goal is to transition from advertisement enumeration to data-driven advertisement management, enhancing control and planning.
