Egyptian officials, including Minister of Local Development and Environment Dr. Manal Awad and Red Sea Governor Dr. Walid El-Barki, are participating in the World Travel Market (WTM London 2026) in London. The event, which brings together over 46,000 participants, aims to promote Egypt's 'Green Hurghada' initiative and showcase the country's efforts to integrate environmental considerations into the tourism sector. This initiative is part of Egypt's broader strategy to transition towards sustainable tourism.
The 'Green Hurghada' initiative focuses on reducing carbon emissions and improving waste management in hotels, while also expanding the use of renewable energy and protecting biodiversity. The initiative aligns with Egypt's Vision 2030 and demonstrates the country's commitment to global environmental standards. Dr. Awad emphasized that the initiative has two main pillars: reducing carbon emissions and improving waste management, alongside protecting the unique coral reefs in the Red Sea region.
The Egyptian participation in WTM London 2026 aims to promote the 'Green Hurghada' project and highlight the government's efforts to integrate environmental considerations into the tourism sector. The initiative seeks to position Egypt as a leader in sustainable tourism and showcase the country's efforts to reduce its environmental impact. This effort is expected to attract more tourists and investments to the region.
Governor Dr. Walid El-Barki stated that the Red Sea Governorate is seeking to open new avenues for regional and international cooperation through meetings with major tour operators and representatives of European and British airlines. The goal is to promote responsible eco-tourism and attract more tourists to the region. He emphasized that the governorate's infrastructure and international airports are fully prepared to receive global delegations according to the highest standards of quality and sustainability.
The Red Sea Governorate is working to promote the new identity of 'Green Hurghada' and present it as a regional model for sustainable tourism destinations free from pollution. The governorate is also focused on attracting direct investments in clean energy and climate-friendly transportation, as well as increasing the region's capacity and charter flights from major global markets.
Dr. Manal Awad and Dr. Walid El-Barki's participation in WTM London 2026 highlights Egypt's commitment to sustainable tourism and environmental protection. The event provides a platform for Egypt to showcase its efforts to reduce its environmental impact and promote eco-friendly tourism practices. This initiative is expected to have a positive impact on the region's environment and economy.
The 'Green Hurghada' initiative is a key component of Egypt's strategy to promote sustainable tourism and reduce its environmental impact. The initiative's focus on reducing carbon emissions, improving waste management, and protecting biodiversity aligns with global environmental standards and Egypt's Vision 2030. By promoting this initiative, Egypt aims to attract more tourists and investments while protecting its unique natural resources.
Key points
- Egypt promotes 'Green Hurghada' initiative at WTM London 2026 to highlight sustainable tourism efforts
- Initiative focuses on reducing carbon emissions and improving waste management in hotels
- Egypt aims to position itself as a leader in sustainable tourism and attract more tourists and investments
