Carrefour Tunisie has partnered with the Association Tunisienne de Coordination des Consommateurs et des Citoyens (ATCCCV) to launch a campaign aimed at reducing salt consumption and promoting cardiovascular health. The initiative includes the development of a new bread product with 50% less salt and an innovative approach to raise awareness about the importance of responsible salt consumption. The campaign, called "EVERY BEEP COUNTS," uses the checkout process to educate customers about the impact of their food choices on their health.
As part of the campaign, Carrefour Tunisie has modified its checkout process to associate the usual beep sound with a heartbeat rhythm, creating a link between daily shopping habits and cardiovascular health. This approach aims to use a familiar sound to remind customers that their food choices, including salt consumption, can have a significant impact on their health. The campaign also includes radio spots, messages on receipts, and in-store displays to promote the reduced-salt bread and raise awareness about the importance of healthy eating habits.
The new bread product, developed in collaboration with ATCCCV, contains 50% less salt than traditional bread. The product is being promoted through in-store displays and floor markings, and is part of a broader effort to encourage customers to make healthier choices. By integrating the awareness campaign into the shopping experience, Carrefour Tunisie aims to make a positive impact on public health and promote healthier eating habits.
The "EVERY BEEP COUNTS" campaign is designed to be innovative and creative, using multiple touchpoints to reach customers and promote the message of responsible salt consumption. The campaign includes a range of activities, from in-store promotions to radio spots and online messaging. By using a variety of channels to communicate the message, Carrefour Tunisie hopes to reach a wider audience and make a lasting impact on public health.
According to Carrefour Tunisie, the goal of the campaign is to bring prevention and awareness closer to customers' daily habits. By integrating the awareness message into the shopping experience, the company aims to encourage customers to make healthier choices and adopt more responsible eating habits. The campaign is part of a broader effort to promote public health and well-being in Tunisia.
The partnership between Carrefour Tunisie and ATCCCV reflects a shared commitment to promoting public health and well-being. By working together, the two organizations aim to make a positive impact on the health and well-being of Tunisian consumers. The campaign is also seen as an opportunity to promote healthier eating habits and encourage customers to take control of their health.
The initiative is expected to contribute to a reduction in salt consumption and promotion of healthier eating habits in Tunisia. By raising awareness about the importance of responsible salt consumption and promoting healthier food choices, Carrefour Tunisie and ATCCCV hope to make a lasting impact on public health. The campaign is a significant step towards promoting healthier lifestyles and reducing the risk of cardiovascular disease.
Key points
- Carrefour Tunisie partners with ATCCCV to launch a campaign aimed at reducing salt consumption and promoting cardiovascular health.
- The campaign includes a new bread product with 50% less salt and an innovative approach to raise awareness about responsible salt consumption.
- The initiative aims to promote healthier eating habits and contribute to a reduction in salt consumption in Tunisia.
