On October 2, 2026, Orange Burkina Faso officially launched Max it 2.0, a revamped version of its popular application, at a ceremony in Ouagadougou. This upgraded super-app aims to provide users with a more comprehensive and integrated digital experience. Max it 2.0 is designed to be more accessible, practical, and connected to everyday realities. The new version is no longer limited to Orange Burkina Faso customers, but is available to users of all telecom operators.
One of the significant changes in Max it 2.0 is its openness. Users no longer need to be Orange Burkina Faso customers to access the app's services. The app can be downloaded from the Play Store or App Store, allowing users to send money, engage in instant messaging, and access various services. This new feature positions Max it as a universal tool, rather than an exclusive service for Orange subscribers. The app's user base can now expand beyond Orange's customer base.
Max it 2.0 also boasts a multi-country dimension, enabling users to access services while traveling in other countries where Orange operates. By adding the country code to the app, users can access available offers and services. This feature aims to facilitate users' travel experiences and provide them with a familiar digital environment, even when abroad. The app's developers anticipate that this feature will be particularly useful for frequent travelers.
The new version of Max it also focuses on entertainment and everyday services. The app now includes "Max it TV," which offers affordable access to TV channels. The "Marketplace" section allows users to make online purchases directly from the app, while the "Ticketing" section facilitates the purchase of concert and event tickets. These features demonstrate Orange Burkina Faso's efforts to transform Max it into a comprehensive digital platform.
According to Christophe Baziemo, Director of Orange Money Burkina Faso, Max it 2.0 reflects the company's commitment to evolving with its users and meeting their changing needs. The app's development is centered around user expectations, with a focus on providing useful, accessible, and adapted services. With Max it 2.0, Orange Burkina Faso aims to create a digital ecosystem that integrates various aspects of daily life.
Max it 2.0 does not replace the previous version but rather extends its capabilities and broadens its scope. The app now offers a range of services, including money transfers, instant messaging, travel support, entertainment, and online shopping. By providing a more integrated and user-friendly experience, Orange Burkina Faso hopes to establish Max it as a leading digital platform in Burkina Faso.
The launch of Max it 2.0 marks a significant milestone for Orange Burkina Faso, as the company continues to innovate and enhance its digital offerings. With its expanded features, improved accessibility, and multi-country support, Max it 2.0 is poised to become an essential tool for users in Burkina Faso and beyond.
Key points
- Max it 2.0 is now available to users of all telecom operators, not just Orange Burkina Faso customers.
- The app offers a range of services, including money transfers, instant messaging, and online shopping.
- Max it 2.0 supports multi-country usage, allowing users to access services while traveling abroad.
