Alliance Assurances, a major player in Algeria's insurance sector, and Mouloudia Club d'Alger (MCA), one of the country's most iconic football clubs, have officially signed a partnership agreement. The deal, unveiled at a ceremony held at the Ali Ammar stadium in Douera, marks a new chapter in the company's involvement in Algerian sports. Through this partnership, Alliance Assurances is launching a unique citizen engagement and participatory program.
The "MCA1921" program is designed to associate the MCA community directly with the club's development. The initiative is simple: when a supporter purchases an insurance policy from Alliance Assurances using the dedicated code "MCA1921," it translates into support for the club. This program is open to individuals, professionals, and businesses, allowing the MCA community to participate in a collective effort to promote their club.
Hassen Khelifati, CEO of Alliance Assurances, highlighted the significance of this partnership, stating that it goes beyond traditional sponsorship. He emphasized that the alliance places the supporter at the heart of the project, while offering considerable tariff benefits. By choosing Alliance Assurances with the "MCA1921" code, supporters can protect their loved ones while actively contributing to the MCA's growth.
Mohamed Arabi Yaakoubi, president of Mouloudia d'Alger, expressed his enthusiasm for the partnership, welcoming it as an innovative and citizen-focused initiative. He noted that the values of passion, solidarity, and excellence shared by Alliance Assurances and the MCA make this partnership a natural fit. The launch of the agreement is accompanied by a comprehensive digital and media communication plan set to roll out across the country.
The partnership between Alliance Assurances and MCA is described as a "winning-win" situation. It enables supporters to contribute to their club's development while benefiting from insurance services. Alliance Assurances aims to develop meaningful partnerships that bring communities together and strengthen the connection between the brand and the public.
With a network of agencies across the country and digital solutions, Alliance Assurances offers protection services tailored to the needs of individuals, professionals, and businesses. The company has been present in the Algerian insurance sector since 2005. The "MCA1921" program embodies Alliance Assurances' commitment to fostering community engagement and supporting local sports.
Key points
- Alliance Assurances has launched an innovative sponsorship program, "MCA1921," which allows MCA supporters to contribute to the club's development by purchasing insurance policies.
- The partnership between Alliance Assurances and MCA aims to promote community engagement and support local sports in Algeria.
- The "MCA1921" program offers supporters tariff benefits and the opportunity to participate in a collective effort to promote their club.
