Algeria's private insurance company, Alliance Assurances, is set to partner with MC Alger, the country's double league champion. The partnership will see Alliance Assurances' logo featured on the team's jerseys and stadium displays. The deal is expected to be signed on Wednesday at the Ali Ammar stadium in Douera, Algiers. This move marks Alliance Assurances' entry into Algerian football, with the company looking to increase its brand visibility.
Alliance Assurances was founded 25 years ago by Hassen Khelifati. The company's strategy is centered around a "win-win" system, where supporters who use its services will see increased financial support for their clubs. Khelifati stated that the company aims to provide quality services and competitive rates. This approach is expected to benefit both the insurance company and the clubs it partners with.
In addition to MC Alger, Alliance Assurances is in talks with JS Kabylie (JSK) and USM Alger to establish similar partnerships. The company plans to expand its sponsorship to other clubs in the future. This development is expected to bring new resources to Algerian clubs, enabling them to improve their performance and compete at a higher level.
The Algerian football league is dominated by clubs owned or sponsored by large public companies. MC Alger is owned by Sonatrach, while JSK was acquired by Mobilis. USM Alger and ES Sétif are owned by Serport and Sonelgaz, respectively, and CR Belouizdad is owned by Madar. Alliance Assurances' involvement is seen as a positive step towards diversifying the financial backing of Algerian clubs.
Khelifati emphasized that Alliance Assurances' goal is to increase its brand visibility among football supporters. The company believes that its digital solutions will play a key role in achieving this objective. By partnering with popular clubs, Alliance Assurances aims to reach a wider audience and promote its services.
The partnership between Alliance Assurances and MC Alger is expected to have a positive impact on the club's development. The company plans to provide financial support to help the club improve its performance and compete at a higher level. This move is also seen as a boost to Algerian football, which has struggled to regain its former glory.
Alliance Assurances' entry into Algerian football is a significant development in the country's sports landscape. The company's "win-win" strategy is expected to benefit both the insurance company and the clubs it partners with. With its sights set on partnering with JSK and USMA, Alliance Assurances is poised to play a major role in shaping the future of Algerian football.
Key points
- Alliance Assurances to partner with MC Alger, eyes JSK and USMA
- Company's strategy centered around "win-win" system
- Partnership expected to bring new resources to Algerian clubs
