Veteran Nollywood actor Jide Kosoko has spoken about the initial fears of older actors in the entertainment industry when social media first emerged. According to Kosoko, there were concerns that the growing influence of technology could eventually push experienced actors and other industry veterans out of business. This was a worrying trend for many, as they were unsure about what social media would mean for their careers.
In an interview with Sunday Scoop, Kosoko shared his thoughts on how the arrival of social media initially worried many older practitioners in the entertainment industry. He and others from his generation were unsure about the implications of social media on their careers when it first emerged. Kosoko recalled, “When social media came, we were afraid. Is this not going to kick us out of business? Is this not going to kick us out completely?”
However, Kosoko noted that the older generation gradually adapted to social media, with younger colleagues helping them understand and make use of the new technology. This adaptation was crucial in allowing them to navigate the changing landscape of the entertainment industry. As a result, social media eventually became an advantage for the industry rather than the threat they initially feared.
Kosoko expressed gratitude for the positive impact of social media on the industry, stating, “We eventually used it to our advantage, so we have to thank God for that.” This shift in perspective highlights the ability of the entertainment industry to adapt to new technologies and challenges. The industry continues to evolve, with social media playing a significant role in shaping its future.
In addition to social media, Kosoko also shared his thoughts on artificial intelligence (AI) and its growing presence in the creative industry. He admitted that he has not been able to fully grasp the technology despite its increasing influence. “When I started seeing AI, I still don’t understand it till now,” he said, reflecting the ongoing challenges of navigating emerging technologies.
The actor’s comments come as Nollywood continues to adapt to rapid technological changes that are transforming how films and other creative content are produced, promoted, and consumed. This shift is having a significant impact on the industry, with many practitioners needing to adapt to new tools and technologies. As a result, there is a growing need for industry professionals to stay up-to-date with the latest developments in technology.
As the entertainment industry continues to evolve, practitioners like Jide Kosoko are reflecting on the impact of technology on their careers and the industry as a whole. With social media and AI continuing to shape the industry, it is clear that adaptability and a willingness to learn will be essential for success in the years to come.
Key points
- Jide Kosoko recalls older actors' fears of social media and its impact on their careers
- The older generation of actors gradually adapted to social media with the help of younger colleagues
- Kosoko admits to not fully understanding artificial intelligence despite its growing presence in the creative industry
