Veteran Kenyan journalist Yvonne Okwara has made a significant career shift, joining Shuga Global as Head of Investments and Partnerships. This move marks a departure from her nearly two-decade career in broadcast journalism, with her last role being at Citizen TV. Okwara's appointment was announced by Shuga Global on October 28, 2026, a day after she confirmed her exit from Citizen TV. During her eight-year tenure at Citizen TV, Okwara anchored prime-time news and hosted current affairs programs.
At Shuga Global, Okwara will leverage her expertise to build partnerships, attract investment, and secure funding for the organization's youth programs. Her experience spans corporate communications, fundraising, government relations, business, and social impact, making her a valuable asset to Shuga Global. The organization focuses on promoting young people's health and well-being through storytelling, community engagement, and training. Okwara's role will be crucial in supporting Shuga Global's long-term sustainability.
Shuga Global, formerly known as the MTV Staying Alive Foundation, underwent a rebrand in July 2026, adopting its current name. The organization produces films, TV series, and other media covering topics such as sexual and reproductive health, HIV, gender-based violence, and gender norms. Shuga Global collaborates with NGOs, service providers, local production companies, and young creators to reach communities and empower young people to make informed decisions.
Okwara's career shift is part of a broader strategy by Shuga Global to widen its reach and reduce dependence on traditional grant funding. The organization is looking to build strategic relationships, unlock funding, and mobilize resources. With Okwara at the helm of investments and partnerships, Shuga Global aims to strengthen its position in the non-profit sector.
Shuga Global's origins date back to 2009 when the MTV Shuga drama series launched in Kenya. The series has since been adapted for audiences in other regions. The organization's work has had a significant impact on young people's health and well-being, and Okwara's appointment is expected to further enhance its efforts.
Okwara's exit from Citizen TV marks the end of an era in Kenyan broadcast journalism. Her two-decade career has been marked by significant contributions to the industry. As she embarks on her new role at Shuga Global, Okwara is poised to make a lasting impact in the non-profit sector.
The appointment of Yvonne Okwara as Head of Investments and Partnerships at Shuga Global underscores the organization's commitment to sustainability and growth. With her expertise and experience, Shuga Global is well-positioned to achieve its goals and continue making a positive impact on young people's lives.
Key points
- Yvonne Okwara joins Shuga Global as Head of Investments and Partnerships.
- Okwara's appointment aims to support Shuga Global's long-term sustainability.
- Shuga Global focuses on promoting young people's health and well-being through storytelling and community engagement.
