Verve, a payment card and token brand, has renewed its collaboration with Google Play for VerveLife 9.0, an event that combines digital experiences, fitness, entertainment, and lifestyle across Nigeria. The event, now in its ninth season, will visit several communities across the country, including Ikorodu, Ibadan, Enugu, Surulere, and Uyo, before culminating in a grand finale at the Eko Convention Centre in Lagos on November 21, 2026.
The renewed partnership between Verve and Google Play reflects Verve's approach to building experiences that connect with consumers beyond traditional payment environments. According to Cherry Eromosele, Executive Vice President of Group Marketing and Communications at Interswitch Group, the collaboration allows Verve to extend its experience into the digital space, providing participants with more opportunities to engage and discover new things.
VerveLife 9.0 kicked off in Ikorodu on August 15 and has since moved through Ibadan and Enugu, with upcoming stops in Surulere and Uyo. The event features high-energy workouts, an obstacle course, and appearances by top fitness personalities and trainers from across the African continent. The Lagos grand finale will bring together fitness enthusiasts, families, and lifestyle communities for a full day of fun and music.
The collaboration between Verve and Google Play also builds on their existing relationship, which enables Nigerian consumers to use Verve cards for eligible purchases on Google Play. This partnership provides Google Play with an opportunity to extend its engagement with Nigerian consumers through one of the country's established fitness and lifestyle platforms.
In addition to the main event, VerveLife 9.0 is also creating opportunities within the fitness community through the 'Road to VerveLife 9 Stage' competition. The initiative gives fitness trainers, dance instructors, and other fitness enthusiasts the chance to earn a place on the VerveLife stage. An enlightening 'Train the Trainer' program will also take place ahead of the Lagos finale on November 20.
The 2026 edition of VerveLife marks the event's growth from a fitness event into a broader lifestyle platform. The day will culminate in an exclusive evening after-party, featuring good music and entertainment. With the renewed partnership between Verve and Google Play, participants can expect a more extensive and engaging experience that combines digital experiences, fitness, and lifestyle.
Key points
- Verve and Google Play have renewed their collaboration for VerveLife 9.0, a fitness and lifestyle event that will tour across Nigeria.
- The event features high-energy workouts, an obstacle course, and appearances by top fitness personalities and trainers from across the African continent.
- The 'Road to VerveLife 9 Stage' competition provides opportunities for fitness enthusiasts to earn a place on the VerveLife stage.
