A recent report aired on TF1, a French private channel, on September 26, 2026, presents a fresh perspective on Tunisia, moving beyond the typical beach vacation stereotypes. The report, part of the 50' Inside series, highlights the country's lesser-known aspects, including turquoise lagoons, Berber villages, high-end experiences, creative gastronomy, and wild landscapes. This portrayal showcases a plural, authentic, and innovative Tunisia, driven by a new generation of entrepreneurs.
The report begins in the Zarzis lagoon, about 10 kilometers from Djerba, where a Swiss family observes dolphins in their natural habitat. This lagoon, still absent from most tourist guides, reveals the potential for a more discreet, nature-based, and authentic tourism. The report also features Sophie Galaoui, a personalized travel creator, who introduces her clients to a Tunisia off the beaten path. She visits Djerbahood, a village transformed into an open-air museum with over 150 murals created by Tunisian and international artists.
In Hammamet, a Marseille family opts for a private villa over a traditional hotel complex. The villa, rented for 280 euros per night, offers three bedrooms, a private pool, and a comfortable setting for six people. The guests also enjoy accessible nautical activities, confirming Tunisia's appeal to foreign tourists seeking a good quality-price ratio. This segment highlights the country's ability to cater to diverse tastes and preferences.
The report then shifts focus to Tunis, showcasing a new generation of entrepreneurs aiming to reposition the capital on the Mediterranean tourist map. Hédi Dhaoui, a young businessman, develops hybrid spaces combining dining, hospitality, gastronomy, and leisure. In his family restaurant in Gammarth, he invites French chef Clotaire Poirier, a Top Chef 2024 finalist, to create a gourmet dinner using Tunisian ingredients.
The dinner features a seven-course menu, including local specialties like boutargue, sea urchins, lobster, and figs, priced at 240 dinars per person. Despite a power outage during preparations, the event unfolds successfully thanks to quick thinking. This episode demonstrates Tunisia's capacity for creative and high-end culinary experiences.
The report also explores the northern region of Tunisia, specifically the Cani Islands near Bizerte. The islands' rugged landscape, isolated coves, turquoise waters, and wild scenery offer a striking contrast to traditional beach resorts. Through these various segments, 50' Inside reveals a multifaceted, vibrant, and transforming Tunisia.
This new portrayal of Tunisia focuses on its heritage, gastronomy, nature, culture, and hospitality to attract visitors seeking novel experiences. The country's tourism industry is evolving, with a growing emphasis on authenticity, diversity, and high-end offerings. As a result, Tunisia is repositioning itself as a desirable destination for travelers looking for more than just a beach vacation.
Key points
- The report showcases Tunisia's diverse landscapes and cultural experiences.
- A new generation of entrepreneurs is driving innovation in Tunisia's tourism industry.
- The country is repositioning itself as a high-end destination with a focus on authenticity and diversity.
