Twenty Tunisian enterprises participated in the Saudi Food Show 2026, held from September 27 to 29, 2026, at the Jeddah Superdome in Jeddah, Saudi Arabia. The Centre for the Promotion of Exports (CEPEX) led the Tunisian participation, featuring a 216-square-meter pavilion for the promotion of national products. The event brought together over 1,000 exhibitors from more than 95 countries, showcasing over 100,000 food and beverage products.
The Tunisian pavilion showcased a diverse range of products, including olive oil, harissa, salads, sauces, tomato preserves, and dairy products. The event provided a platform for Tunisian companies to promote their products to Saudi and international buyers, importers, and distributors. A special area was set up for product tastings, managed by the Centre for Packaging and Conditioning Technology (PACKTEC), with a renowned Tunisian chef based in Saudi Arabia.
The Saudi Food Show is a significant international event in the food and beverage sector in Saudi Arabia. The 2026 edition attracted over 25,000 professional visitors and decision-makers, with more than 12,000 business meetings taking place. The event offered opportunities for networking and partnerships between producers, suppliers, importers, and distributors.
The Tunisian participation aimed to diversify export markets, strengthen the presence of national products in the Gulf region, and capitalize on opportunities in the Saudi market. The CEPEX highlighted the strategic importance of Saudi Arabia as a regional market for imports and re-exports, with trade exchanges between Tunisia and Saudi Arabia increasing by 18.6% in 2025.
In 2025, Tunisian exports to Saudi Arabia rose by 136% to 276.2 million dinars, reflecting growing opportunities for access to the Saudi market. The CEPEX emphasized that Saudi Arabia is a strategic destination for Tunisian exports and a regional platform for expanding customer bases and partnerships.
The event enabled Tunisian companies to explore the Saudi market, understand its needs and trends, and access markets in the Gulf Cooperation Council (GCC) countries and Asia. The participation reinforced efforts to diversify export destinations and enhance the competitiveness of the "Made in Tunisia" label.
Key outcomes of the event included increased visibility for Tunisian products, business opportunities, and strengthened partnerships between Tunisian companies and Saudi and international counterparts. The success of the Tunisian participation underscores the potential for growth in trade between Tunisia and Saudi Arabia.
Key points
- Tunisian companies showcased a diverse range of food products at the Saudi Food Show 2026.
- The event provided opportunities for networking and partnerships between producers, suppliers, importers, and distributors.
- Tunisian exports to Saudi Arabia rose by 136% in 2025, reflecting growing opportunities for access to the Saudi market.
