Tunisia's Minister of Tourism, Sufian Tkaia, has revealed plans to launch a comprehensive digital platform to support tourism content and startups in the sector. This initiative is part of the country's preparations to become the Arab Tourism Capital in 2027. The platform aims to promote Tunisia's tourism industry and provide a unique experience for visitors. The minister made the announcement during the 26th Arab Radio and Television Festival in Yasmine Hammamet.
The digital platform will be launched in partnership with the Arab Radio and Television Union, and will feature a range of programs and activities to promote Tunisia's tourism industry. These programs will include collaborations with influencers, content creators, artists, and media professionals to showcase the country's rich cultural heritage and diverse tourism offerings. The minister emphasized that the platform will not only focus on beach tourism but also highlight Tunisia's desert, spiritual, adventure, cultural, and heritage tourism.
According to Minister Tkaia, Tunisia has achieved significant milestones in its tourism industry, with impressive international rankings that reflect its competitiveness and appeal as a global tourist destination. However, he stressed that these achievements are not an end in themselves but rather a means to develop a sustainable and innovative tourism model that can adapt to the changing needs of the sector. The minister also highlighted the importance of promoting Tunisia's cultural and heritage diversity to achieve inclusive and equitable tourism development.
The 26th Arab Radio and Television Festival has attracted over 500 participants, showcasing the country's capabilities and potential for tourism development. Minister Tkaia emphasized that Tunisia has a wealth of resources and assets that can be leveraged to develop its tourism industry, particularly in the cultural tourism sector. He also noted that the country's tourism product is diverse, offering a range of experiences that cater to different interests and preferences.
The program for Tunisia's Arab Tourism Capital year will feature a range of cultural, media, and sports events, with participation from Arab countries. The aim is to present a comprehensive image of Tunisia and highlight its tourism attractions and assets. Minister Tkaia also stressed the importance of promoting the country's regional cultural and heritage specificities to achieve inclusive and sustainable tourism development.
The minister's plans to develop Tunisia's tourism industry have been welcomed by stakeholders and industry experts. The digital platform is expected to play a key role in promoting Tunisia's tourism offerings and attracting more visitors to the country. With its rich cultural heritage and diverse tourism assets, Tunisia is well-positioned to become a leading tourist destination in the region.
The launch of the digital platform and the Arab Tourism Capital program are expected to have a positive impact on Tunisia's tourism industry and economy. The country's tourism sector is a significant contributor to its GDP, and the minister's plans aim to increase tourism revenue and create new job opportunities. With careful planning and implementation, Tunisia's tourism industry is poised for growth and development.
Key points
- Tunisia to launch a digital platform to support tourism content and collaborate with Arab radio and TV union.
