The Tunisian tourism industry is expecting a significant boost with the announcement that British travel agency "Jet2holidays" will include Tunisia as a destination in its program for the 2027/2028 tourist season. This move is expected to increase the flow of British tourists to Tunisia, with flights scheduled to depart from five cities in the United Kingdom. The development was announced following a meeting between representatives of the Tunisian Federation of Travel Agencies and Tourism and the management of Jet2holidays.
The meeting took place on the sidelines of the "World Travel Market" event, a major international tourism fair held in London from November 3 to 5, 2026. The event brings together professionals in the tourism industry, airlines, travel agencies, and tourist destinations every year. The inclusion of Tunisia in Jet2holidays' program is seen as a significant step towards promoting Tunisia as a tourist destination in the British market.
According to the Tunisian Federation of Travel Agencies and Tourism, this development is part of its efforts to develop partnerships with international players, diversify the markets from which tourists come, and open up new commercial prospects for Tunisian travel agencies. The UK is one of the European markets that Tunisia is targeting to diversify its tourism flows and increase demand for its hotel units.
The World Travel Market event was held at the Excel London exhibition and conference center in east London. The event is one of the most important international tourism events, attracting professionals from the tourism industry, airlines, travel agencies, and tourist destinations every year. This provides a platform for countries to promote their tourism industries and attract visitors.
The Tunisian Federation of Travel Agencies and Tourism expressed its optimism about the potential of this new development to boost Tunisia's tourism industry. The inclusion of Tunisia in Jet2holidays' program is expected to increase the visibility of Tunisia as a tourist destination in the British market and attract more visitors to the country.
Tunisia has been working to develop its tourism industry, with a focus on attracting visitors from new markets. The country's tourism industry has faced challenges in recent years, but the government has been implementing measures to promote the sector and attract more visitors. The inclusion of Tunisia in Jet2holidays' program is seen as a positive step towards achieving this goal.
The development is also expected to have a positive impact on the Tunisian economy, which has been facing challenges in recent years. The tourism industry is a significant contributor to the country's economy, and an increase in visitor numbers is expected to have a positive impact on the economy.
Key points
- Tunisia is set to welcome British tourists from five UK cities as Jet2holidays includes the country in its program for the 2027/2028 tourist season.
- The development is part of Tunisia's efforts to diversify its tourism flows and increase demand for its hotel units.
- The move is expected to have a positive impact on the Tunisian economy, which has been facing challenges in recent years.
