Tunisia is set to launch its pomegranate export season on September 29, with an expected production of 98,000 tons. This represents an 8% increase from last year's production of 91,000 tons. The country's pomegranate production has been affected by climate factors, which have led to a 15% decline in cultivated areas. The export season will see a reference price that will be updated throughout the season based on market conditions.
The decision to launch the export season on September 29 was made after a meeting between the relevant authorities, including the Ministry of Agriculture and representatives from the sector. The meeting aimed to discuss the production and export of pomegranates, as well as the marketing and promotion of the fruit. The export season will target several countries, with a focus on increasing the presence of Tunisian pomegranates in international markets.
According to Tarek Tira, Director of Export Development at the Tunisian Ministry of Agriculture, the country's pomegranate exports reached 9,791 tons in 2025, valued at approximately 34.3 million dinars. This represents a 15% decrease in quantity compared to 2024, but a 16% increase in value. The decline in exports has been attributed to various factors, including climate change and market fluctuations.
To promote Tunisian pomegranates, the Ministry of Agriculture has agreed to implement a promotional program, including the creation of advertising materials and a promotional campaign on social media. The program will also include participation in international fairs and events, such as the International Agricultural and Technology Exhibition (SIAT) and the Fruit Attraction fair in Madrid.
The promotional campaign will also target the domestic market, with a focus on increasing awareness and consumption of Tunisian pomegranates. The campaign will include the distribution of promotional materials and the organization of events and activities to promote the fruit. The goal is to increase demand for Tunisian pomegranates and support local farmers.
Tunisia's pomegranate sector has been facing challenges in recent years, including climate change and market fluctuations. However, the country's pomegranate production has been increasing, and the sector is expected to play an important role in the country's agricultural economy. The export season is expected to create jobs and generate revenue for local farmers and exporters.
The pomegranate export season is a significant event for Tunisia's agricultural sector, with the country's pomegranates being exported to over 11 countries worldwide. The sector is expected to continue growing, with a focus on increasing production and exports. The promotional campaign will play an important role in promoting Tunisian pomegranates and supporting local farmers.
Key points
- Tunisia's pomegranate production is expected to reach 98,000 tons in the current season.
- The country's pomegranate export season will start on September 29.
- Tunisia's pomegranate exports reached 9,791 tons in 2025, valued at approximately 34.3 million dinars.
