The Ministry of Family, Women, Childhood, and Elderly Affairs in Tunisia organized a workshop on October 6, 2026, to introduce the national platform for marketing women's products, 'Raidat Store'. The workshop was held at the Kram Convention Center in Tunis as part of the third edition of the Professional Salon for Traditional Industries. The platform aims to support the marketing of products made by women entrepreneurs and promote their economic integration.
The workshop, supervised by Wijdan Ben Ayad, a representative of the Ministry, focused on introducing the platform and highlighting its role in supporting the marketing of women's products. According to the Ministry, 'Raidat Store' is a national digital platform dedicated to marketing and promoting products made by women entrepreneurs in Tunisia. The platform was launched to provide an electronic marketplace for women entrepreneurs and women's development groups to promote and market their products.
The platform 'Raidat Store' aims to support the economic integration of women entrepreneurs and enhance their marketing opportunities. The platform will enable women to showcase their products, including traditional crafts, agricultural products, and local goods, to national and international markets. By providing a digital marketplace, the platform seeks to contribute to the sustainability of women's projects and promote their economic empowerment.
The Ministry of Family, Women, Childhood, and Elderly Affairs launched 'Raidat Store' as part of its efforts to support women entrepreneurs and promote their economic integration. The platform is expected to play a crucial role in promoting women's products and enhancing their marketing opportunities. The workshop provided an opportunity for women entrepreneurs and stakeholders to learn about the platform and its benefits.
The third edition of the Professional Salon for Traditional Industries, where the workshop was held, brings together various stakeholders, including women entrepreneurs, artisans, and experts in traditional industries. The event provides a platform for participants to showcase their products, exchange ideas, and explore opportunities for collaboration and growth.
The Ministry's efforts to support women entrepreneurs and promote their economic integration are part of its broader strategy to empower women and promote sustainable development. The launch of 'Raidat Store' and the organization of the workshop demonstrate the Ministry's commitment to providing women with the necessary tools and resources to succeed in their projects.
The workshop and the platform 'Raidat Store' are expected to have a positive impact on women's economic empowerment in Tunisia. By providing a digital marketplace and promoting women's products, the platform can help increase women's participation in the economy and promote sustainable development.
Key points
- The Ministry of Family, Women, Childhood, and Elderly Affairs in Tunisia launched a national digital platform, 'Raidat Store', to market and promote products made by women entrepreneurs.
- The platform aims to support the economic integration of women entrepreneurs and enhance their marketing opportunities.
- The workshop organized by the Ministry provided an opportunity for women entrepreneurs and stakeholders to learn about the platform and its benefits.
