The Tunisian Ministry of Tourism has issued a statement clarifying that a viral video circulating on social media is not promotional material for the "Tunis, Arab Tourism Capital 2027" program. According to the ministry, the video was produced as part of a marketing campaign for domestic tourism for the years 2024, 2025, and 2026. The video was created under a framework agreement for the conception and production of the domestic tourism advertising campaign.
The ministry's statement was in response to a written question from MP Ahmed Benour regarding the promotional material for the "Tunis, Arab Tourism Capital 2027" program. The ministry emphasized that the viral video, which has been mistakenly attributed to the program, is actually a music video and not a promotional clip. The clarification was made after coordination with the relevant authorities at the Tunisian National Tourism Office.
Tunisia was elected as the Arab Tourism Capital for 2027 during the 28th Arab Tourism Ministerial Council, held in Baghdad on December 8-9, 2025. The country's selection was seen as a recognition of its tourism, cultural, and archaeological assets, as well as its unique blend of art, craftsmanship, and urban heritage. Tunisia's capital city was also chosen as a member of the Executive Office of the Council and as a deputy to the President.
In preparation for the 2027 event, the Ministry of Tourism announced in December 2025 an open call for participation in the development of the "Tunis, Arab Tourism Capital 2027" program. The ministry aimed to create a program that showcases a modern, diverse, and open Tunisia while preserving its cultural and historical depth. This initiative was part of a participatory approach to promote Tunisia's image.
In February 2026, the ministry organized a national competition to design a logo and visual identity for the "Tunis, Arab Tourism Capital 2027" event. This competition was part of the preparations for the event. The ministry's efforts aim to highlight Tunisia's strengths and prepare for a successful year as the Arab Tourism Capital.
The Tunisian National Tourism Office has not produced any promotional material specifically for the "Tunis, Arab Tourism Capital 2027" program. The ministry has urged the public to be aware of the misinformation circulating on social media and to look out for official promotional materials. The viral video has caused confusion among the public and stakeholders.
The Ministry of Tourism remains committed to promoting Tunisia's tourism industry and showcasing its rich cultural heritage. The country is expected to host various events and activities as part of the "Tunis, Arab Tourism Capital 2027" program. The ministry will continue to provide updates and information on the program's progress.
Key points
- The viral video circulating on social media is not promotional material for the "Tunis, Arab Tourism Capital 2027" program.
- Tunisia was elected as the Arab Tourism Capital for 2027, recognizing its tourism, cultural, and archaeological assets.
- The Ministry of Tourism is working to develop a program that showcases a modern, diverse, and open Tunisia while preserving its cultural and historical depth.
