Tunisia's Minister of Tourism and Traditional Industries, Sufian Tka, officially opened the third edition of the Articrea exhibition on Monday at the Kram Exhibition Palace in Tunis. The event, which runs until October 11, brings together 228 craft enterprises from various regions of Tunisia, including 60% managed by women and 40% by university graduates. The exhibition aims to support the competitiveness of Tunisia's traditional industries and enhance marketing and export opportunities.
The exhibition provides a professional platform for artisans to meet buyers, professionals, and institutions that support the sector, with the goal of expanding the presence of Tunisian traditional products in local and international markets. During his visit, Minister Tka toured various exhibition stands, observing the diversity of handicrafts on display, including ceramics, pottery, jewelry, textiles, leather goods, and cosmetics. He also engaged with artisans and listened to their concerns and proposals regarding the development of their activities.
Minister Tka visited the Tunis Africa News Agency (WAT) stand, where he was received by the agency's Director-General, Najeh El Missaoui. The minister praised the agency's role as a media partner in supporting the tourism sector and promoting Tunisian traditional industries. He commended the agency's efforts in highlighting national innovative products and supporting their marketing.
According to Leila Maslati, Director-General of the National Office for Traditional Industries, the value of traditional industry exports reached approximately 58 million dinars by the end of August 2026, representing a 3% increase compared to the same period in 2025. This accounts for around 2% of Tunisia's total export value. The current edition of the exhibition features, for the first time, international guests, including representatives from Canada, Malta, and Sweden.
The exhibition also attracts international buyers and journalists, in collaboration with the Export Promotion Center, the Tunisian Post, and the Tunisian National Tourism Office. The goal is to promote Tunisian traditional products and enhance their presence in foreign markets. Twelve public and private sector institutions support the traditional industries sector and export, including the Tunisian-American Chamber of Commerce, which is participating for the first time.
The exhibition features various spaces, including a commercial area, a section for supporting structures, workshops on export procedures and e-commerce, and a space for international cooperation. There is also a "Gift Idea" space showcasing the latest innovations from participating craft enterprises, with efforts to digitize these products and promote them nationally and internationally.
As part of international cooperation, the exhibition presents products developed by Tunisian artisans in collaboration with partners from Canada, Malta, and Sweden. The workshops provide artisans with knowledge on export mechanisms, including the "Easy Export" program via Tunisian Post, as well as topics related to e-commerce, investment, design, and innovation.
Key points
- The third edition of the Articrea exhibition features 228 craft enterprises from across Tunisia, with a focus on supporting traditional industries and enhancing export opportunities.
- The exhibition runs until October 11 and includes international guests and buyers, aiming to promote Tunisian traditional products in foreign markets.
- The value of traditional industry exports in Tunisia reached approximately 58 million dinars by the end of August 2026, representing a 3% increase compared to the same period in 2025.
