The Director-General of Tunisia's Foreign Investment Promotion Agency (FIPA), Jalel Tebib, has confirmed the agency's participation in the upcoming Focus Market event in Geneva, Switzerland, scheduled for January 27, 2027. Tebib, who is also the interim President of the Tunisia Investment Authority (TIA), made this announcement during a meeting with Ahlem Bel Hadj Ammar, President of the Tunisian-Swiss Chamber of Commerce and Industry, on October 6, 2026, in Tunis.
The Focus Market event is a joint initiative by Swiss Contact, the Geneva Chamber of Commerce, and the Tunisian-Swiss Chamber of Commerce and Industry. The event aims to promote Tunisia's competitive advantages as an investment hub to Swiss participants. Bel Hadj Ammar presented the event's objectives and invited FIPA-Tunisia to participate, highlighting the importance of Switzerland as a key partner for Tunisia.
The event will also feature a conference on the Tunisian diaspora in Switzerland, focusing on the environment and technology 4.0. This conference is expected to bring together stakeholders from both countries to discuss opportunities for collaboration and investment. The Tunisian-Swiss Chamber of Commerce and Industry has been working closely with FIPA-Tunisia to promote Swiss investments in Tunisia.
According to FIPA, this participation is part of a broader effort to strengthen promotional activities between the Tunisian-Swiss Chamber of Commerce and Industry and FIPA-Tunisia. The two parties signed a convention last year to enhance cooperation and promote Swiss investments in Tunisia. This event is seen as a key opportunity for Tunisia to attract Swiss investors and promote its investment climate.
Switzerland is considered a top partner for Tunisia, with a strong desire to build solid and lasting partnerships with Swiss economic actors. FIPA's participation in the Focus Market event is expected to further strengthen ties between the two countries and promote Tunisia's investment opportunities. The agency's efforts aim to capitalize on Switzerland's interest in investing in Tunisia and other emerging markets.
The meeting between Tebib and Bel Hadj Ammar reflects the ongoing efforts of both parties to enhance cooperation and promote investments between Tunisia and Switzerland. By participating in the Focus Market event, FIPA-Tunisia aims to showcase Tunisia's competitive advantages and attract Swiss investors to the country. The event is expected to provide a platform for networking and business opportunities between Tunisian and Swiss stakeholders.
The partnership between FIPA-Tunisia and the Tunisian-Swiss Chamber of Commerce and Industry is crucial in promoting Tunisia's investment climate and attracting foreign investments. The Focus Market event is a significant step in this direction, offering a unique opportunity for Tunisian and Swiss businesses to connect and explore investment opportunities.
Key points
- FIPA-Tunisia to participate in Focus Market event in Geneva on January 27, 2027.
- Event aims to promote Tunisia's competitive advantages as an investment hub to Swiss participants.
- FIPA-Tunisia and Tunisian-Swiss Chamber of Commerce and Industry strengthen cooperation to promote Swiss investments in Tunisia.
