Tunisia's Export Promotion Center has added new markets to its 2027 promotional program, including Brazil, Canada, the United States, China, South Africa, the United Kingdom, and Scandinavian European countries. This move aims to enhance Tunisia's export capabilities and diversify its market reach. The center concluded its second round of sectoral meetings on September 30, 2026, to prepare for the 2027 program. These meetings involved representatives from various sectors, including agriculture, food industries, textiles, and communication technologies.
The sectoral meetings, which started on September 15, 2026, aimed to assess the performance of promotional activities in 2026 and gather proposals for priority events, markets, and sectors for 2027. The meetings involved stakeholders from various industries, professional organizations, and export ecosystem components. The goal is to align promotional efforts with the needs of exporting companies and adapt to changes in international markets. The program will be presented to the National Council for Foreign Trade.
In the agriculture and food industries sector, there was a focus on enhancing promotional programs for olive oil and dates, as well as organizing trade weeks in new and promising markets. For the textile and clothing sector, the emphasis was on developing a promotional approach by investing in building the Tunisian brand and preparing joint promotional events to support sector exports.
The meetings also discussed ways to utilize the network of economic relationships provided by joint chambers of commerce and industry in targeted markets. This aims to strengthen their engagement within the "Team Tunisia for Export" initiative. Furthermore, efforts will focus on restructuring the Export Promotion Fund to improve the efficiency of support mechanisms and simplify procedures for exporting companies.
The Export Promotion Center is also working on developing its economic intelligence and commercial vigilance system. The center plans to launch new communication and interactive tools for the benefit of companies. These efforts are part of a broader strategy to enhance Tunisia's export performance and adapt to evolving market conditions.
The initial phase of consultations for the 2027 program involved various sectors, including mechanical and electrical industries, public works, construction materials, healthcare, pharmaceutical industries, and traditional industries. Education and vocational training sectors were also considered. These consultations reflect the center's commitment to a comprehensive approach to promoting Tunisian exports.
By expanding its market reach and enhancing promotional efforts, Tunisia aims to increase its export base and improve its competitiveness in the global market. The Export Promotion Center's efforts are crucial in driving economic growth and development in the country. The center's initiatives will be closely watched by stakeholders in the export sector.
Key points
- Tunisia's Export Promotion Center adds new markets to its 2027 promotional program
- The center aims to enhance export capabilities and diversify market reach
- Sectoral meetings were held to prepare for the 2027 program and assess 2026 performance
