Tunisia's Export Promotion Center is gearing up for 2027 with a planned 70 promotional events, according to Naouman Hamdani, director at the center. Speaking on Radio Tunis, Hamdani outlined the center's strategy to boost exports, emphasizing the importance of African markets. The center aims to explore new markets, including Brazil and East Asia, while maintaining traditional trade relationships.
Hamdani highlighted the significance of African markets in the center's objectives, citing the need to tap into new opportunities. He encouraged exporters to contact the center's overseas representations to facilitate export procedures. The center's goal is to maintain a coverage ratio of Tunisian exports to imports between 72% and 74%, Hamdani said, adding that efforts will focus on targeting new export destinations.
The center's 2026 program includes 70 promotional operations, with 15 salons scheduled, including the Food Industries Salon in Paris. Additionally, business delegations, mostly from Africa, will visit Tunisia, focusing on the food industry and agricultural sectors. These events aim to promote Tunisian exports and strengthen trade relationships with key partners.
Hamdani emphasized the center's commitment to supporting exporters and promoting Tunisian products globally. He noted that the center works closely with exporters to facilitate their access to new markets. The center's efforts are crucial in maintaining and increasing Tunisia's export coverage ratio, which currently stands between 72% and 74%.
The Export Promotion Center's strategy prioritizes African markets, but also targets new destinations such as Brazil and East Asia. This approach aims to diversify Tunisia's export base and reduce dependence on traditional markets. By exploring new opportunities, the center seeks to boost economic growth and increase the country's export earnings.
Tunisia's export sector plays a vital role in the country's economy, and the Export Promotion Center's efforts are essential in promoting Tunisian products globally. The center's 2027 program is expected to build on the success of its 2026 initiatives, which included a range of promotional events and activities. By maintaining its focus on African markets and targeting new destinations, the center aims to achieve its export promotion goals.
The Export Promotion Center's plans for 2027 reflect the Tunisian government's efforts to boost economic growth and increase exports. By supporting exporters and promoting Tunisian products globally, the center aims to contribute to the country's economic development. With a focus on African markets and new destinations, the center is well-positioned to achieve its objectives and promote Tunisia's export sector.
Key points
- The Export Promotion Center plans 70 promotional events in 2027, prioritizing African markets.
- The center aims to maintain a coverage ratio of Tunisian exports to imports between 72% and 74%.
- The center targets new export destinations, including Brazil and East Asia, while maintaining traditional trade relationships.
