Tunisia's Export Promotion Center and the Connect Confederation of Tunisian Citizen Enterprises held a working session on October 5, 2026, to discuss ways to strengthen cooperation and integration between the two entities. The meeting, chaired by the CEO of the Export Promotion Center, Murad Ben Hussein, and the President of the Connect Confederation, Aslan Bal Rajab, aimed to support Tunisian businesses in exploring new export opportunities and expanding their presence in international markets.
The session focused on enhancing the integration between the Connect Confederation and the Export Promotion Center, particularly by leveraging the confederation's network of economic relations and events organized in Tunisia and abroad. The discussion also centered on linking these efforts to the promotion and export support programs provided by the Export Promotion Center. The two entities explored opportunities for export growth in various promising sectors, including food industries, electrical and electronic industries, pharmaceutical industries, information technology, financial technologies, engineering and health services, transportation, logistics, and maritime industries.
The participants emphasized the importance of enhancing economic and commercial vigilance, intensifying the exchange of information and data related to international markets, including business opportunities, agreements, and technical and administrative requirements. This, they argued, would enable Tunisian businesses to identify priority markets and better prepare for market access. The need to continue coordinating exploration and promotion efforts, exchanging information and expertise, and leveraging economic relations networks was also stressed.
The Connect Confederation and the Export Promotion Center highlighted the importance of creating new opportunities for cooperation and partnership, and opening up broader prospects for Tunisian businesses in foreign markets. The confederation reiterated its commitment to continuing to work and coordinate with various components of the national export system, enhancing integration between relevant structures and institutions, and supporting the competitiveness of Tunisian businesses.
The working session was part of the ongoing consultations to prepare the promotional program for 2027. The two entities aim to support Tunisian businesses in exploring new export opportunities and expanding their presence in international markets. The program will focus on promoting Tunisian exports and enhancing the country's presence in global markets.
The Export Promotion Center and the Connect Confederation are committed to supporting Tunisian businesses in their export endeavors. The center provides various programs and mechanisms to support export promotion, while the confederation represents the interests of Tunisian businesses and provides them with support and guidance. The two entities will continue to work together to promote Tunisian exports and enhance the country's economic cooperation with other countries.
The cooperation between the Export Promotion Center and the Connect Confederation is expected to have a positive impact on Tunisia's economy, particularly in terms of promoting exports and enhancing the country's competitiveness in international markets. The two entities will continue to work together to achieve their goals and support the growth and development of Tunisian businesses.
Key points
- The Export Promotion Center and the Connect Confederation are working together to support Tunisian businesses in exploring new export opportunities and expanding their presence in international markets.
