The International Dates Council's General Manager for Strategies and Business Development, Iman Al-Freidi, has emphasized the significance of Tunisia's experience in producing, marketing, and exporting dates. She expressed the council's desire to adopt and benefit from Tunisia's practices and policies, particularly in accessing European markets. This was stated on the sidelines of an international workshop on "Global Marketing and Promotion of Dates: Best Practices and Success Models" held in Tunis on September 30 and October 1.
The presence of the International Dates Council in Tunisia reflects the importance of the country's date production and export experience, according to Al-Freidi. She highlighted the council's eagerness to share Tunisia's pioneering experience with other countries and benefit from the practices and policies adopted there. Al-Freidi expressed hope that Tunisia's experience in European markets will be replicated in other countries through the exchange of expertise and successful experiences among the council's member states.
The International Dates Council considers the promotion and international marketing of dates a crucial aspect of its strategy to increase the value and global market presence of dates. Al-Freidi noted that dates have historical, nutritional, health, and economic significance. The council aims to support date producers and facilitate their access to global markets. The workshop provided an opportunity to explore cooperation with countries that have experience in entering global markets and to exchange best practices.
The date market is considered promising and open, offering significant opportunities, according to Al-Freidi. She encouraged Tunisian date farmers to capitalize on these opportunities. The International Dates Council prioritizes the needs of farmers and works to support them in accessing global markets. The council's efforts focus on small-scale farmers, aiming to connect them with various global markets and outlets.
The International Dates Council's workshop brought together experts and stakeholders to discuss the best practices and success models in date marketing and promotion. The event facilitated the exchange of experiences and expertise among participating countries. Tunisia's experience in date production and export was highlighted as a model for other countries to follow.
The significance of Tunisia's date production and export experience extends beyond the country's borders. The experience has the potential to be replicated in other countries, particularly in Africa and the Middle East. The International Dates Council plays a crucial role in promoting and supporting the date industry globally.
The International Dates Council's efforts to promote and support the date industry are expected to yield positive results. The council's strategy focuses on increasing the value and global market presence of dates. With the support of the council, Tunisian date farmers and other producers are expected to benefit from increased access to global markets.
Key points
- Tunisia's date production and export experience is considered pioneering and is being shared with other countries.
- The International Dates Council is working to support date producers and facilitate their access to global markets.
- The date market is considered promising and open, offering significant opportunities for growth and development.
