Tunisia's Centre de promotion des exportations (CEPEX) and Confédération des entreprises citoyennes de Tunisie (CONECT) recently held a working session to strengthen their cooperation. The meeting, led by CEPEX CEO Mourad Ben Hassine and CONECT President Aslen Ben Rejeb, aimed to explore ways to support Tunisian companies in discovering new export opportunities and expanding their presence in international markets. This collaboration is part of the ongoing efforts to develop the 2027 promotional program.
The discussions focused on enhancing the complementarity between CEPEX and CONECT by leveraging CONECT's economic network and events in Tunisia and abroad. These events will be linked to CEPEX's export promotion and support programs. The two parties also examined export opportunities in promising sectors such as agro-food, electrical, electronic, and pharmaceutical industries, information technology, fintech, engineering, and healthcare services, transportation, logistics, and maritime industries.
The participants emphasized the importance of strengthening economic and commercial intelligence and exchanging information on international markets. This includes commercial opportunities, agreements, and technical and administrative requirements to help Tunisian companies target priority markets and prepare accordingly. They also stressed the need for continued coordination of prospecting, promotion, and expertise exchange efforts.
The collaboration aims to create new partnership opportunities and expand the prospects of Tunisian companies abroad. CONECT reiterated its commitment to coordinating with the national export system components to support the competitiveness of Tunisian companies, diversify export markets, and consolidate Tunisia's presence in global markets.
The working session was attended by several high-ranking officials from both institutions. The discussions reflected the shared goal of promoting Tunisian exports and enhancing the country's economic presence globally. By joining forces, CEPEX and CONECT seek to provide comprehensive support to Tunisian businesses.
The partnership between CEPEX and CONECT is expected to yield positive results for Tunisia's economy. By exploring new export opportunities and strengthening commercial intelligence, Tunisian companies can increase their competitiveness and expand their market reach. This collaboration is a significant step towards achieving these objectives.
The CEPEX-CONECT partnership underscores the importance of institutional cooperation in driving economic growth. By working together, these institutions can provide a more robust support system for Tunisian businesses, ultimately contributing to the country's economic development and growth.
Key points
- CEPEX and CONECT partner to boost Tunisian exports by enhancing cooperation and exploring new opportunities.
