The Tunisian car market has shown remarkable resilience, with total sales of new and used vehicles reaching 69,982 units in the first eight months of 2026. This represents a 13.78% increase compared to the same period in 2025, when 61,505 vehicles were sold. According to data from the National Chamber of Automobile Dealers and Manufacturers, affiliated with the Tunisian Union of Industry, Commerce, and Traditional Industries, the official market accounted for 47,002 vehicles, a 67% share of the total market.
The official market saw a significant increase of 11.69% compared to the same period in 2025, when 42,082 vehicles were sold. Meanwhile, the parallel market, which includes re-registration and use of fiscal exemptions for Tunisians residing abroad (FCR), recorded a substantial growth of 18.31%. A total of 22,980 vehicles were sold through this channel, accounting for 33% of the total market, up from 32% in 2025. This surge in parallel market sales indicates a growing trend among Tunisians to explore alternative channels for purchasing vehicles.
Asian brands continue to dominate the Tunisian car market, with four Asian brands ranking among the top performers. The Korean brand Hyundai led the pack, selling 4,351 vehicles and capturing a 9.26% market share, with a modest growth of 0.23%. Kia, also from Korea, ranked second, selling 4,260 vehicles and securing a 9.06% market share. The French brand Citroen was the only non-Asian brand in the top three, selling 3,187 vehicles and achieving a 6.78% market share, with an impressive growth of 85.18%.
The Japanese brand Isuzu ranked fourth, selling 2,850 vehicles and capturing a 6.06% market share, with a notable growth of 34.94%. Toyota, also from Japan, ranked fifth, selling 2,515 vehicles and securing a 5.35% market share. In the passenger car segment, Hyundai led the market with 4,351 vehicles sold, accounting for 12.40% of the market. Kia followed closely, selling 4,258 vehicles and capturing 12.14% of the market.
The commercial and utility vehicle segment was dominated by Isuzu, which sold 2,846 vehicles and secured a 23.87% market share. Citroen ranked second, selling 2,322 vehicles and capturing 19.47% of the market. Peugeot ranked third, selling 1,715 vehicles and accounting for 14.38% of the market. Fiat and Toyota followed, selling 1,488 and 618 vehicles, respectively.
In the popular car segment, sales declined slightly, with 6,276 vehicles sold, compared to 6,611 vehicles in the same period of 2025. The Korean brand Kia Picanto led the segment, selling 1,418 vehicles at an average price of 32,794 Tunisian dinars. The Japanese brand Suzuki Celerio ranked second, selling 1,104 vehicles at an average price of 28,457 Tunisian dinars.
The Chinese brand Chery Tiggo 1X ranked third, selling 1,074 vehicles at an average price of 32,340 Tunisian dinars. The Korean brand Hyundai Grand i10 ranked fourth, selling 998 vehicles at an average price of 32,343 Tunisian dinars. The French brand Renault Kwid ranked fifth, selling 974 vehicles at an average price of 30,209 Tunisian dinars.
Key points
- - The Tunisian car market grew by 13.78% in the first eight months of 2026, with 69,982 vehicles sold. - Asian brands, particularly Hyundai and Kia, continue to dominate the market. - The parallel market for used vehicles saw significant growth, accounting for 33% of total sales.
