The Agricultural Investment Promotion Agency of Tunisia is participating in the 18th International Green and Fruit Fair, which kicked off on October 6, 2026, in Madrid, Spain. The event is being held at the International Exhibition Center and will run until October 8, 2026. This participation is part of the agency's efforts to promote Tunisian green and fruit products, highlight investment opportunities in the agricultural sector, and support investors and institutions.
The agency's participation in the fair aims to promote Tunisian products, encourage exports, and explore new markets. It also seeks to support the presence of Tunisian products in international economic and agricultural events. The Tunisian pavilion, booked by the agency, features representatives from the Joint Professional Association of Vegetables and the Joint Professional Association of Fruits, as well as several Tunisian professionals and investors.
The International Green and Fruit Fair is one of the most prominent international events specializing in the green and fruit sector, bringing together around 2,500 exhibitors from 78 countries. The event covers an area of approximately 162,000 square meters and is expected to attract around 121,000 professionals from over 150 countries. This year's edition is highlighting potatoes as a featured product, reflecting its importance in the green and fruit system and international markets.
On its first day, the Tunisian pavilion received a visit from a representative of the Tunisian Embassy in Madrid and a representative of the Foreign Investment Promotion Agency, along with several visitors and professionals interested in Tunisian products, particularly green and fruit products, dates, and those seeking cooperation and partnership opportunities.
The Agricultural Investment Promotion Agency's participation in the fair is an opportunity to enhance exports, open up to new markets, and encourage Tunisian institutions to develop partnerships and commercial relationships with added value. The agency is working to promote investment in the agricultural sector and support investors and institutions.
The event provides a platform for Tunisian companies to showcase their products and services, and to establish contacts with international partners. The fair's organizers have reported a significant increase in interest in this year's event, with many exhibitors and visitors expected to attend.
The Tunisian participation in the International Green and Fruit Fair is expected to contribute to the country's efforts to promote its agricultural sector and enhance its presence in international markets. The event is also seen as an opportunity for Tunisian companies to explore new business opportunities and establish partnerships with foreign companies.
Key points
- Tunisia's Agricultural Investment Promotion Agency is participating in the 18th International Green and Fruit Fair in Madrid to promote Tunisian green and fruit products and highlight investment opportunities in the agricultural sector.
